{"id":2944,"date":"2024-11-15T20:58:22","date_gmt":"2024-11-15T12:58:22","guid":{"rendered":"https:\/\/kjdh1.com\/post\/?p=2944"},"modified":"2024-11-15T20:59:03","modified_gmt":"2024-11-15T12:59:03","slug":"tiktok-ads-smart-%e8%87%aa%e5%8a%a8%e5%8c%96%e6%95%88%e6%9e%9c%e5%b9%bf%e5%91%8a%e7%99%bb%e5%9c%ba%ef%bc%8c%e8%90%a5%e9%94%80%e5%bc%80%e5%90%af-%e5%bc%80%e6%8c%82-%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/kjdh1.com\/post\/archives\/2944","title":{"rendered":"TikTok Ads Smart +\u81ea\u52a8\u5316\u6548\u679c\u5e7f\u544a\u767b\u573a\uff0c\u8425\u9500\u5f00\u542f \u201c\u5f00\u6302\u201d \u6a21\u5f0f\uff01"},"content":{"rendered":"

TikTok Ads\u5e7f\u544a\u5f00\u6237\u6295\u6d41\u6559\u7a0b<\/strong><\/span><\/p>\n

\u98de\u4e66\u5728\u7ebf\u6587\u6863\uff1a<\/p>\n

https:\/\/nqci9hvq12w.feishu.cn\/docx\/KzwgdSGRdo6Tacx49rRcrZiTnSe<\/a><\/p>\n

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\u5f00\u6237\u65e0\u9700\u8425\u4e1a\u6267\u7167\uff0c\u5145\u503c10\u7f8e\u91d1\u8d77\u3002\u5982\u679c\u4f60\u65e0\u6cd5\u6ce8\u518c\u6210\u529f\u53ef\u4ee5\u6765\u627e\u6211\uff0c\u5e2e\u4f60\u514d\u8d39\u4ee3\u5f00\u6237\uff08\u9650\u4e00\u4e2a\uff09\uff0c\u6ca1\u6709\u4efb\u4f55\u8d39\u7528\uff0c\u8bf7\u52a0\u5fae\u4fe1\uff1aKJZT2021<\/span><\/strong><\/div>\n
\u4e3a\u4ec0\u4e48\u6211\u4e0d\u627e\u4ee3\u7406\u5546\u5f00\u6237?\u4e3b\u8981\u662f\u4e3a\u4e86\u4fdd\u62a4\u5e7f\u544a\u6570\u636e\u5b89\u5168\u3002\u56e0\u4e3a\u4ee3\u7406\u5546\u53ef\u4ee5\u968f\u65f6\u67e5\u770b\u4f60\u7684\u5e7f\u544a\u540e\u53f0\uff0c\u4f60\u7684\u9009\u54c1\u3001\u5e7f\u544a\u6295\u653e\u6570\u636e\u90fd\u5904\u4e8e\u4ed6\u7684\u76d1\u63a7\u4e0b\uff0c\u8fd9\u5c31\u53ef\u80fd\u5b58\u5728\u6cc4\u9732\u6216\u88ab\u4e0d\u5f53\u4f7f\u7528\u7684\u98ce\u9669\u3002\u53e6\u5916\u5927\u90e8\u5206\u4ee3\u7406\u5546\u8d77\u5145\u91d1\u989d\u90fd\u6bd4\u8f83\u9ad8\uff0c\u8981\u6c42500\u7f8e\u91d1\u30011\u5343\u7f8e\u91d1\uff0c\u5bf9\u65b0\u5356\u5bb6\u4e0d\u592a\u53cb\u597d\u3002<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n

\u6b63\u6587\uff1a<\/p>\n

\n
\n
\n
\u4eca\u5929\u53ef\u5f97\u8ddf\u4f60\u4eec\u597d\u597d\u5520\u5520 TikTok Ads \u63a8\u51fa\u7684\u4e00\u4e2a\u8d85\u5389\u5bb3\u7684\u65b0\u73a9\u610f\u513f \u2014\u2014Smart + \u81ea\u52a8\u5316\u6548\u679c\u5e7f\u544a\u3002\u8fd9\u53ef\u4e0d\u53ea\u662f\u4e2a\u666e\u901a\u7684\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u54e6\uff0c\u5b83\u5c31\u50cf\u662f\u4e00\u628a\u795e\u5947\u7684\u94a5\u5319\uff0c\u6709\u671b\u5e2e\u54b1\u4eec\u5728 TikTok \u8fd9\u4e2a\u70ed\u95f9\u975e\u51e1\u7684\u6d41\u91cf\u5927\u6c60\u91cc\uff0c\u6253\u5f00\u4e00\u6247\u6247\u901a\u5f80\u6210\u529f\u8425\u9500\u7684\u5927\u95e8\u5462\u3002<\/div>\n

\u4e00\u3001TikTok Ads \u521b\u65b0\u767b\u573a\uff1a\u4e3a\u8425\u9500\u6ce8\u5165\u65b0\u6d3b\u529b<\/strong><\/h2>\n
\u7f8e\u56fd\u65f6\u95f4 10 \u6708 7 \u65e5\uff0c\u5728\u90a3\u5907\u53d7\u77a9\u76ee\u7684\u5e7f\u544a\u5468\u4e0a\u5440\uff0cTikTok Ads \u53ef\u662f\u5927\u653e\u5f02\u5f69\uff0c\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u8ba9\u54c1\u724c\u5546\u4eec\u773c\u524d\u4e00\u4eae\u7684\u5546\u5bb6\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u5462\u3002\u8981\u77e5\u9053\uff0cTikTok \u73b0\u5728\u53ef\u662f\u4e2a\u72ec\u7279\u53c8\u5145\u6ee1\u9b45\u529b\u7684\u751f\u6001\u7cfb\u7edf\u5440\uff0c\u6587\u5316\u3001\u63a2\u7d22\u548c\u5546\u4e1a\u5728\u8fd9\u91cc\u5b8c\u7f8e\u878d\u5408\uff0c\u5c31\u50cf\u4e00\u573a\u76db\u5927\u53c8\u7cbe\u5f69\u7684\u6d3e\u5bf9\uff0c\u5927\u5bb6\u65e2\u80fd\u73a9\u5f97\u5f00\u5fc3\uff0c\u53c8\u80fd\u53d1\u73b0\u597d\u591a\u65b0\u5947\u7684\u597d\u4e1c\u897f\uff0c\u987a\u4fbf\u8fd8\u80fd\u505a\u6210\u751f\u610f\u5462\u3002<\/div>\n
TikTok \u5168\u7403\u8d27\u5e01\u5316\u4ea7\u54c1\u89e3\u51b3\u65b9\u6848\u548c\u8fd0\u8425\u4e3b\u7ba1 David Kaufman \u5c31\u8bf4\u4e86\uff1a\u201cTikTok \u6b63\u5728\u4e3a\u672a\u6765\u800c\u52aa\u529b\u5440\u3002\u6211\u4eec\u4e00\u76f4\u90fd\u5728\u7528\u5fc3\u503e\u542c\u3001\u4e0d\u65ad\u5b66\u4e60\uff0c\u8fd8\u8ddf\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34\u4eec\u4e00\u8d77\u641e\u521b\u65b0\uff0c\u5c31\u662f\u4e3a\u4e86\u5f00\u53d1\u51fa\u90a3\u4e9b\u80fd\u5b9e\u5b9e\u5728\u5728\u5e26\u6765\u6210\u6548\u7684\u89e3\u51b3\u65b9\u6848\u5462\u3002\u201d \u8fd9\u8bdd\u4e00\u70b9\u513f\u4e0d\u5047\u5440\uff0c\u73b0\u5728\u7684\u4eba\u4eec\u4e0a TikTok \u5927\u591a\u662f\u4e3a\u4e86\u5a31\u4e50\u653e\u677e\uff0c\u53ef\u5f80\u5f80\u770b\u7740\u770b\u7740\uff0c\u5c31\u88ab\u79cd\u8349\u4e86\u5404\u79cd\u65b0\u4ea7\u54c1\uff0c\u8ddf\u7740\u65b0\u8d8b\u52bf\u8d70\u4e86\uff0c\u636e\u8bf4\u6709 61% \u7684\u7528\u6237\u5728\u770b\u5230 TikTok \u4e0a\u7684\u5185\u5bb9\u540e\uff0c\u90a3\u662f\u771f\u7684\u638f\u94b1\u4e70\u4e86\u4ea7\u54c1\u5462\uff0c\u53ef\u89c1\u8fd9\u4e2a\u5e73\u53f0\u7684\u5f71\u54cd\u529b\u6709\u591a\u5927\u5440\u3002<\/div>\n
\u6240\u4ee5\u5440\uff0cTikTok \u5168\u65b0\u7684\u5e7f\u544a\u6548\u679c\u3001\u8861\u91cf\u548c\u96f6\u552e\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\uff0c\u90a3\u5c31\u662f\u5954\u7740\u5e2e\u52a9\u54c1\u724c\u5145\u5206\u5229\u7528\u5e73\u53f0\u5f3a\u5927\u529f\u80fd\u53bb\u7684\uff0c\u60f3\u8ba9\u54c1\u724c\u5728\u8fd9\u513f\u65e2\u80fd\u5438\u5f15\u5927\u4f17\u7684\u76ee\u5149\uff0c\u53c8\u80fd\u5b9e\u5b9e\u5728\u5728\u5730\u6536\u83b7\u4e1a\u52a1\u6210\u679c\uff0c\u5c31\u50cf\u7ed9\u54c1\u724c\u4eec\u6253\u9020\u4e86\u4e00\u6761\u901a\u5f80 \u201c\u5b9d\u85cf\u201d \u7684\u987a\u7545\u9053\u8def\u5462\u3002<\/div>\n

\u4e8c\u3001Smart + \u81ea\u52a8\u5316\u6548\u679c\u5e7f\u544a\uff1a\u7701\u5fc3\u7701\u529b\u7684\u8425\u9500\u795e\u5668<\/strong><\/h2>\n

\uff08\u4e00\uff09\u81ea\u52a8\u6267\u884c\uff0c\u8f7b\u677e\u6295\u653e<\/h3>\n
Smart + \u8fd9\u4e2a\u81ea\u52a8\u5316\u6548\u679c\u5e7f\u544a\u53ef\u592a\u725b\u5566\uff0c\u5b83\u80fd\u81ea\u52a8\u5e2e\u54b1\u4eec\u641e\u5b9a\u5b9a\u4f4d\u3001\u7ade\u4ef7\u548c\u521b\u610f\u8fd9\u4e9b\u6548\u679c\u5e7f\u544a\u6d41\u7a0b\u5462\u3002\u4f60\u60f3\u60f3\uff0c\u4ee5\u524d\u505a\u5e7f\u544a\u5f97\u591a\u9ebb\u70e6\u5440\uff0c\u5f97\u81ea\u5df1\u7ede\u5c3d\u8111\u6c41\u53bb\u60f3\u600e\u4e48\u627e\u51c6\u76ee\u6807\u53d7\u4f17\uff0c\u600e\u4e48\u51fa\u4ef7\u5408\u9002\uff0c\u8fd8\u5f97\u7422\u78e8\u521b\u610f\u600e\u4e48\u5438\u5f15\u4eba\uff0c\u90a3\u771f\u662f\u8d39\u795e\u53c8\u8d39\u529b\u3002\u73b0\u5728\u597d\u4e86\uff0c\u6709\u4e86 Smart +\uff0c\u5e7f\u544a\u5546\u4eec\u53ea\u9700\u8981\u628a\u8d44\u4ea7\u3001\u9884\u7b97\u548c\u5b9a\u4f4d\u76ee\u6807\u8fd9\u4e9b\u4fe1\u606f\u8f93\u5165\u8fdb\u53bb\u5c31\u884c\u5566\uff0c\u5269\u4e0b\u7684\u4e8b\u513f\u5b83\u5168\u5305\u4e86\u3002<\/div>\n
\u5b83\u5440\uff0c\u4f1a\u81ea\u52a8\u53bb\u521b\u5efa\u6216\u8005\u9009\u62e9\u6700\u4f73\u7684\u521b\u610f\u8d44\u4ea7\uff0c\u7136\u540e\u5229\u7528 TikTok Symphony \u8fd9\u4e2a\u5f3a\u5927\u7684 \u201c\u5e2e\u624b\u201d\uff0c\u53bb\u7cbe\u51c6\u5730\u6311\u9009\u5408\u9002\u7684\u53d7\u4f17\uff0c\u518d\u7785\u51c6\u5408\u9002\u7684\u65f6\u95f4\uff0c\u628a\u90a3\u6700\u4f73\u7684\u5e7f\u544a\u59a5\u59a5\u5730\u6295\u653e\u5230\u6700\u5408\u9002\u7684\u5ba2\u6237\u9762\u524d\u3002\u8fd9\u8fc7\u7a0b\u5c31\u597d\u50cf\u6709\u4e2a\u7279\u522b\u8d34\u5fc3\u53c8\u80fd\u5e72\u7684\u5c0f\u52a9\u624b\uff0c\u628a\u4e00\u5207\u90fd\u5b89\u6392\u5f97\u660e\u660e\u767d\u767d\u7684\uff0c\u54b1\u5e7f\u544a\u5546\u53ea\u8981\u5750\u4eab\u5176\u6210\u5c31\u884c\u4e86\u5462\u3002<\/div>\n
\u6211\u6709\u4e2a\u670b\u53cb\uff0c\u4e4b\u524d\u81ea\u5df1\u505a\u5e7f\u544a\u6295\u653e\uff0c\u90a3\u53ef\u771f\u662f\u5fd9\u5f97\u6655\u5934\u8f6c\u5411\u7684\u3002\u6709\u4e00\u56de\u4ed6\u60f3\u63a8\u5e7f\u4e00\u6b3e\u65b0\u7684\u8fd0\u52a8\u624b\u73af\uff0c\u53c8\u662f\u5230\u5904\u7814\u7a76\u76ee\u6807\u53d7\u4f17\u7684\u559c\u597d\uff0c\u53c8\u662f\u8bd5\u7740\u4e0d\u540c\u7684\u51fa\u4ef7\u7b56\u7565\uff0c\u521b\u610f\u4e5f\u662f\u6539\u4e86\u4e00\u7248\u53c8\u4e00\u7248\uff0c\u53ef\u6548\u679c\u8fd8\u662f\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u540e\u6765\u5440\uff0cTikTok Ads \u63a8\u51fa\u4e86 Smart +\uff0c\u4ed6\u8bd5\u7740\u7528\u4e86\u7528\uff0c\u6309\u7167\u8981\u6c42\u8f93\u5165\u4e86\u76f8\u5173\u4fe1\u606f\uff0c\u563f\uff0c\u6ca1\u60f3\u5230\u5e7f\u544a\u6295\u653e\u51fa\u53bb\u540e\uff0c\u6548\u679c\u90a3\u53eb\u4e00\u4e2a\u597d\u5440\uff0c\u7cbe\u51c6\u5730\u89e6\u8fbe\u5230\u4e86\u90a3\u4e9b\u5bf9\u624b\u73af\u611f\u5174\u8da3\u7684\u7528\u6237\uff0c\u9500\u91cf\u8e6d\u8e6d\u5f80\u4e0a\u6da8\uff0c\u53ef\u628a\u4ed6\u7ed9\u4e50\u574f\u4e86\u5462\u3002<\/div>\n

\uff08\u4e8c\uff09\u56db\u5927\u5e7f\u544a\u76ee\u6807\uff0c\u5404\u663e\u795e\u901a<\/h3>\n
Smart + \u8fd8\u901a\u8fc7\u4e09\u4e2a\u4e3b\u8981\u7684\u5e7f\u544a\u76ee\u6807\uff0c\u6765\u5e2e\u54b1\u4eec\u6700\u5927\u5316\u4e1a\u52a1\u6210\u679c\u5462\uff0c\u6bcf\u4e00\u4e2a\u90fd\u6709\u5b83\u72ec\u7279\u7684\u672c\u4e8b\u54e6\u3002<\/div>\n
    \n
  1. Smart + Web<\/strong>\uff1a\u8fd9\u4e2a\u76ee\u6807\u4e3b\u8981\u662f\u7ed9\u5e7f\u544a\u4e3b\u7684\u7f51\u7ad9\u5f15\u6d41\uff0c\u8fd8\u80fd\u63a8\u52a8\u9500\u552e\u8fd9\u4e9b\u4e0b\u5c42\u6f0f\u6597\u52a8\u4f5c\u54e6\u3002\u6bd4\u5982\u8bf4\u4f60\u5f00\u4e86\u4e2a\u7ebf\u4e0a\u670d\u88c5\u5e97\uff0c\u7528\u4e86 Smart + Web \u8fd9\u4e2a\u529f\u80fd\u540e\uff0c\u5c31\u80fd\u5438\u5f15\u66f4\u591a TikTok \u4e0a\u7684\u7528\u6237\u70b9\u51fb\u94fe\u63a5\u8fdb\u5230\u4f60\u7684\u670d\u88c5\u7f51\u7ad9\u91cc\u53bb\u901b\u901b\uff0c\u770b\u7740\u770b\u7740\uff0c\u8bf4\u4e0d\u5b9a\u5c31\u5fc3\u52a8\u4e0b\u5355\u4e86\u5440\uff0c\u5c31\u50cf\u7ed9\u4f60\u7684\u7f51\u7ad9\u88c5\u4e0a\u4e86\u4e00\u5757\u8d85\u5f3a\u7684 \u201c\u5438\u94c1\u77f3\u201d\uff0c\u628a\u6f5c\u5728\u987e\u5ba2\u90fd\u5438\u5f15\u8fc7\u6765\u4e86\u5462\u3002<\/li>\n
  2. Smart + catalog Ads<\/strong>\uff1a\u5b83\u53ef\u5389\u5bb3\u4e86\uff0c\u4f1a\u6839\u636e\u7528\u6237\u7684\u5174\u8da3\u3001\u610f\u56fe\u548c\u884c\u4e3a\uff0c\u81ea\u52a8\u5730\u7ed9\u4ed6\u4eec\u5c55\u793a\u76f8\u5173\u7684\u4ea7\u54c1\u63a8\u8350\u5462\u3002\u5c31\u597d\u6bd4\u4f60\u5e73\u65f6\u559c\u6b22\u770b\u5065\u8eab\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u90a3\u5b83\u5c31\u4f1a\u7ed9\u4f60\u63a8\u8350\u5065\u8eab\u5668\u6750\u3001\u8fd0\u52a8\u670d\u9970\u8fd9\u4e9b\u4ea7\u54c1\u7684\u5e7f\u544a\u5440\uff0c\u7279\u522b\u7cbe\u51c6\uff0c\u80fd\u5f88\u597d\u5730\u63a8\u52a8\u4e0b\u5c42\u6f0f\u6597\u7ed3\u679c\uff0c\u8ba9\u4f60\u770b\u5230\u5e7f\u544a\u5c31\u89c9\u5f97\uff0c\u54ce\u5440\uff0c\u8fd9\u6b63\u662f\u6211\u9700\u8981\u7684\u5440\uff0c\u7136\u540e\u5c31\u5fc3\u7518\u60c5\u613f\u5730\u638f\u94b1\u8d2d\u4e70\u4e86\u5462\u3002<\/li>\n
  3. Smart + APP Compaigns<\/strong>\uff1a\u73b0\u5728\u597d\u591a\u4eba\u90fd\u559c\u6b22\u4e0b\u8f7d\u5404\u79cd\u597d\u73a9\u7684 APP \u5440\uff0c\u8fd9\u4e2a\u529f\u80fd\u5c31\u662f\u501f\u52a9 TikTok \u5e73\u53f0\u5f3a\u5927\u7684\u53d1\u73b0\u529f\u80fd\uff0c\u63a8\u52a8\u5e94\u7528\u5b89\u88c5\u548c\u8f6c\u5316\u5462\u3002\u6bd4\u5982\u6709\u4e2a\u65b0\u51fa\u7684\u7f8e\u98df\u5206\u4eab APP\uff0c\u901a\u8fc7 Smart + APP Compaigns\uff0c\u5c31\u80fd\u7cbe\u51c6\u5730\u63a8\u9001\u7ed9\u90a3\u4e9b\u5e73\u65f6\u7231\u770b\u7f8e\u98df\u89c6\u9891\u3001\u5bf9\u7f8e\u98df\u611f\u5174\u8da3\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u4e00\u770b\uff0c\u54df\uff0c\u8fd9 APP \u770b\u7740\u633a\u6709\u610f\u601d\u5440\uff0c\u5c31\u4f1a\u4e0b\u8f7d\u4e0b\u6765\u7528\u7528\uff0c\u8fd9\u6837\u4e00\u6765\uff0cAPP \u7684\u4e0b\u8f7d\u91cf\u548c\u4f7f\u7528\u6d3b\u8dc3\u5ea6\u5c31\u90fd\u63d0\u9ad8\u4e86\u5462\u3002<\/li>\n
  4. Smart + Lead Generation Campaigns<\/strong>\uff1a\u8fd9\u53ef\u662f\u4e2a\u628a\u6f5c\u5728\u53d7\u4f17\u8f6c\u5316\u4e3a\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684\u597d\u5e2e\u624b\u54e6\u3002\u5b83\u901a\u8fc7\u4e0b\u4e00\u4ee3\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u89e3\u51b3\u65b9\u6848\uff0c\u5c31\u50cf\u4e2a\u7cbe\u51c6\u7684 \u201c\u5ba2\u6237\u8f6c\u5316\u5668\u201d \u4e00\u6837\uff0c\u628a\u90a3\u4e9b\u6709\u53ef\u80fd\u6210\u4e3a\u4f60\u5fe0\u5b9e\u5ba2\u6237\u7684\u6f5c\u5728\u4eba\u7fa4\uff0c\u4e00\u6b65\u6b65\u5f15\u5bfc\u7740\u53d8\u6210\u5b9e\u5b9e\u5728\u5728\u7ed9\u4f60\u8d21\u732e\u5229\u6da6\u7684\u9ad8\u4ef7\u503c\u5ba2\u6237\u5462\u3002<\/li>\n<\/ol>\n
    \u50cf EssilorLuxottica \u7684\u9ad8\u7ea7\u7ee9\u6548\u8425\u9500\u7ecf\u7406 Roberta Atzori \u5c31\u5206\u4eab\u8fc7\u4ed6\u4eec\u7684\u7ecf\u9a8c\u5462\uff0c\u4ed6\u8bf4\uff1a\u201cTikTok \u6b63\u6210\u4e3a\u6211\u4eec\u7ee9\u6548\u8425\u9500\u6218\u7565\u4e2d\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4e00\u90e8\u5206\u5440\u3002\u901a\u8fc7\u5229\u7528 Smart + \u5b9e\u73b0\u7ee9\u6548\u5e7f\u544a\u81ea\u52a8\u5316\uff0c\u6211\u4eec\u90a3\u53ef\u662f\u53d6\u5f97\u4e86\u663e\u8457\u7684\u8fdb\u6b65\u5462\u3002\u91c7\u7528\u8fd9\u4e2a\u53ef\u4f18\u5316\u5b9a\u4f4d\u3001\u521b\u610f\u548c\u5e7f\u544a\u6d3b\u52a8\u7ee9\u6548\u7684\u5168\u81ea\u52a8\u89e3\u51b3\u65b9\u6848\u540e\uff0c\u6bcf\u6b21\u8d2d\u4e70\u6210\u672c\u964d\u4f4e\u4e86 50%\uff0c\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 47%\uff0cROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u8fd8\u63d0\u9ad8\u4e86 42% \u5462\uff0c\u8fd9\u6548\u679c\u592a\u8ba9\u4eba\u60ca\u559c\u4e86\uff01\u201d<\/div>\n

    \u4e09\u3001\u5546\u4e1a\u548c\u96f6\u552e\u4f18\u5316\u89e3\u51b3\u65b9\u6848\uff1a\u52a9\u529b\u5546\u5bb6\u8d5a\u5f97\u76c6\u6ee1\u94b5\u6ee1<\/strong><\/h2>\n

    \uff08\u4e00\uff09GMV Max\uff1a\u63d0\u5347\u5546\u54c1\u4ea4\u6613\u603b\u989d\u7684\u5229\u5668<\/h3>\n
    GMV Max \u8fd9\u4e2a\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u5440\uff0c\u4e3b\u8981\u662f\u9488\u5bf9 TikTok Shop \u7684\u5e7f\u544a\u6d3b\u52a8\u6765\u7684\uff0c\u5b83\u80fd\u81ea\u52a8\u521b\u5efa\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ece\u53d7\u4f17\u5b9a\u4f4d\u3001\u7ade\u4ef7\u5230\u521b\u610f\u9009\u62e9\uff0c\u5168\u90fd\u5305\u5706\u513f\u4e86\u5462\uff0c\u76ee\u7684\u5c31\u662f\u5e2e\u5546\u5bb6\u63d0\u9ad8 TikTok Shop \u7684\u5546\u54c1\u4ea4\u6613\u603b\u989d\u3002\u5b83\u8fd8\u7279\u522b\u806a\u660e\u5730\u4f18\u5316\u4e86\u5546\u5bb6\u7684\u6709\u673a\u5185\u5bb9\u3001\u4ed8\u8d39\u5e7f\u544a\u548c\u8054\u76df\u5e16\u5b50\u4e4b\u95f4\u7684\u6d41\u91cf\uff0c\u8ba9\u8fd9\u4e9b\u539f\u672c\u5404\u81ea\u4e3a\u653f\u7684\u6d41\u91cf\u80fd\u76f8\u4e92\u914d\u5408\uff0c\u53d1\u6325\u51fa\u6700\u5927\u7684\u5a01\u529b\uff0c\u8fd9\u6837\u4e00\u6765\uff0c\u5546\u5bb6\u7684\u603b\u4f53\u6295\u8d44\u56de\u62a5\u7387\u4e5f\u5c31\u8e6d\u8e6d\u5f80\u4e0a\u6da8\u5566\u3002<\/div>\n
    \u800c\u4e14\u5440\uff0cGMV Max \u8fd8\u5927\u5927\u7b80\u5316\u4e86\u5e7f\u544a\u64cd\u4f5c\u5462\uff0c\u4ee5\u524d\u8bbe\u7f6e\u4e2a\u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u5f97\u82b1\u8001\u957f\u65f6\u95f4\u4e86\uff0c\u73b0\u5728\u53ef\u597d\uff0c\u65f6\u95f4\u80fd\u7f29\u77ed\u4e00\u534a\u5462\uff0c\u5356\u5bb6\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2a\u6d3b\u52a8\u5c31\u8986\u76d6 TikTok \u4e0a\u6240\u6709\u80fd\u8d2d\u7269\u7684\u5c55\u793a\u4f4d\u7f6e\uff0c\u50cf\u63a8\u8350\u9875\u3001\u8d2d\u7269\u6807\u7b7e\u548c\u641c\u7d22\u8fd9\u4e9b\u5730\u65b9\uff0c\u90a3\u66dd\u5149\u91cf\u53ef\u5c31\u5927\u5927\u589e\u52a0\u4e86\u5440\u3002\u5728\u521d\u6b65\u6d4b\u8bd5\u4e2d\uff0c\u5c31\u6709\u5546\u5bb6\u7528\u4e86 GMV Max \u540e\uff0c\u5e73\u5747\u770b\u5230\u5546\u54c1\u4ea4\u6613\u603b\u503c\u63d0\u5347\u4e86 30% \u5462\uff0c\u8fd9\u53ef\u771f\u662f\u5b9e\u5b9e\u5728\u5728\u7684\u6536\u76ca\u5440\u3002<\/div>\n
    Arrae \u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Nish Samantray \u5c31\u7279\u522b\u611f\u6168\u5730\u8bf4\uff1a\u201cGMV Max \u8ba9\u6211\u4eec\u80fd\u591f\u4e13\u6ce8\u4e8e\u6f0f\u6597\u4e2d\u66f4\u91cd\u8981\u7684\u5176\u4ed6\u90e8\u5206\uff0c\u6bd4\u5982\u521b\u610f\u4f18\u5316\u5440\u3002\u6211\u4eec\u90fd\u77e5\u9053\u521b\u610f\u5728\u5e7f\u544a\u6295\u653e\u91cc\u90a3\u53ef\u662f\u91cd\u4e2d\u4e4b\u91cd\uff0c\u6240\u4ee5 GMV Max \u8ba9\u6211\u4eec\u7684\u56e2\u961f\u53ef\u4ee5\u628a\u7cbe\u529b\u90fd\u653e\u5728\u8fd9\u4e0a\u9762\u4e86\u3002\u800c\u4e14\u8fd8\u80fd\u5229\u7528 GMV \u4f5c\u4e3a\u6760\u6746\uff0c\u6839\u636e\u4e1a\u52a1\u5f53\u65f6\u7684\u91cd\u8981\u9700\u6c42\u6765\u589e\u52a0\u76c8\u5229\u6216\u8005\u6536\u5165\u5462\uff0c\u771f\u7684\u592a\u597d\u7528\u4e86\u3002\u201d<\/div>\n

    \uff08\u4e8c\uff09Out of phone: Retail\uff1a\u6253\u901a\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u6865\u6881<\/h3>\n
    TikTok \u8fd8\u63a8\u51fa\u4e86\u4e2a\u7279\u522b\u6709\u610f\u601d\u7684 \u201cOut of phone: Retail\u201d\uff0c\u8fd9\u53ef\u662f\u5e97\u5185\u6570\u5b57\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u54e6\uff0c\u5b83\u5141\u8bb8\u96f6\u552e\u5546\u548c\u54c1\u724c\u5728\u96f6\u552e\u5e97\u5c55\u793a TikTok \u7684\u6709\u673a\u548c\u54c1\u724c\u5185\u5bb9\u5462\u3002\u73b0\u5728\u597d\u591a\u65f6\u5019\u5440\uff0c\u7ebf\u4e0a\u4e92\u52a8\u548c\u5e97\u5185\u8d2d\u4e70\u51b3\u7b56\u4e4b\u95f4\u597d\u50cf\u9694\u7740\u4e00\u5c42\u819c\uff0c\u8fd9\u4e2a\u89e3\u51b3\u65b9\u6848\u5c31\u50cf\u4e00\u628a\u795e\u5947\u7684 \u201c\u526a\u5200\u201d\uff0c\u628a\u8fd9\u5c42\u819c\u7ed9\u526a\u5f00\u4e86\uff0c\u5f25\u8865\u4e86\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u8ba9\u7ebf\u4e0a\u7ebf\u4e0b\u80fd\u66f4\u597d\u5730\u8054\u52a8\u8d77\u6765\u3002<\/div>\n
    \u6bd4\u5982\u8bf4\u6709\u4e2a\u7f8e\u5986\u54c1\u724c\uff0c\u5728 TikTok \u4e0a\u505a\u4e86\u5f88\u591a\u7ebf\u4e0a\u63a8\u5e7f\uff0c\u5927\u5bb6\u90fd\u5bf9\u5b83\u7684\u4ea7\u54c1\u633a\u611f\u5174\u8da3\u7684\uff0c\u53ef\u6709\u4e9b\u4eba\u53ef\u80fd\u8fd8\u5728\u72b9\u8c6b\u8981\u4e0d\u8981\u4e70\u5462\u3002\u8fd9\u65f6\u5019\uff0c\u5982\u679c\u7ebf\u4e0b\u7684\u96f6\u552e\u5e97\u80fd\u5c55\u793a TikTok \u4e0a\u90a3\u4e9b\u5438\u5f15\u4eba\u7684\u7f8e\u5986\u89c6\u9891\u3001\u7528\u6237\u4f7f\u7528\u5206\u4eab\u8fd9\u4e9b\u5185\u5bb9\uff0c\u987e\u5ba2\u4e00\u770b\uff0c\u54c7\uff0c\u8fd9\u4ea7\u54c1\u5b9e\u9645\u7528\u8d77\u6765\u6548\u679c\u8fd9\u4e48\u597d\u5440\uff0c\u90a3\u53ef\u80fd\u5f53\u573a\u5c31\u51b3\u5b9a\u4e70\u4e86\uff0c\u8fd9\u5c31\u628a\u7ebf\u4e0a\u7684\u70ed\u5ea6\u6210\u529f\u5f15\u5230\u4e86\u7ebf\u4e0b\uff0c\u5e26\u52a8\u4e86\u5b9e\u4f53\u5e97\u7684\u9500\u552e\u5462\uff0c\u800c\u4e14\u8fd9\u4e2a\u89e3\u51b3\u65b9\u6848\u5728\u5168\u7403\u8303\u56f4\u5185\u90fd\u80fd\u7528\u54e6\uff0c\u8986\u76d6\u9762\u53ef\u5e7f\u4e86\u5462\u3002<\/div>\n

    \u56db\u3001\u5f71\u54cd\u529b\u8bc4\u4f30\uff1a\u8ba9\u5e7f\u544a\u6548\u679c\u770b\u5f97\u89c1\u6478\u5f97\u7740<\/strong><\/h2>\n

    \uff08\u4e00\uff09\u8f6c\u5316\u63d0\u5347\u7814\u7a76\uff1aTikTok \u7684 \u201c\u9ec4\u91d1\u6807\u51c6\u201d<\/h3>\n
    \u54b1\u4eec\u90fd\u77e5\u9053\uff0cTikTok \u7528\u6237\u53ef\u4e0d\u5149\u662f\u968f\u4fbf\u770b\u770b\u89c6\u9891\u5c31\u5b8c\u4e8b\u513f\u4e86\uff0c\u4ed6\u4eec\u770b\u4e86\u4e4b\u540e\u90a3\u662f\u771f\u7684\u4f1a\u884c\u52a8\u8d77\u6765\u53bb\u4e70\u4e1c\u897f\u7684\u5440\u3002\u800c\u4e14\u5440\uff0cTikTok \u5e26\u6765\u7684\u5f71\u54cd\u529b\u6709\u65f6\u5019\u8fd8\u633a\u5bb9\u6613\u88ab\u4f4e\u4f30\u5462\uff0c\u7814\u7a76\u53d1\u73b0\uff0cTikTok \u5e26\u6765\u7684 79% \u7684\u8d2d\u4e70\u5176\u5b9e\u5e76\u4e0d\u80fd\u5f52\u56e0\u4e8e TikTok\uff0c\u5f53\u53ea\u8861\u91cf\u7b80\u5355\u7684\u70b9\u51fb\u8d2d\u4e70\u65f6\uff0cTikTok \u8f6c\u5316\u66f4\u662f\u88ab\u4f4e\u4f30\u4e86 73% \u5462\uff0c\u8fd9\u8bf4\u660e\u4f20\u7edf\u7684\u8861\u91cf\u7b56\u7565\u6709\u65f6\u5019\u8fd8\u771f\u4e0d\u592a\u80fd\u51c6\u786e\u6293\u4f4f TikTok \u7684\u4ef7\u503c\u5440\u3002<\/div>\n
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