{"id":2951,"date":"2024-11-15T21:06:17","date_gmt":"2024-11-15T13:06:17","guid":{"rendered":"https:\/\/kjdh1.com\/post\/?p=2951"},"modified":"2024-11-15T21:06:57","modified_gmt":"2024-11-15T13:06:57","slug":"%e6%83%b3%e6%8a%95%e6%94%betiktok%e5%b9%bf%e5%91%8a%e8%bd%bb%e6%9d%be%e7%88%86%e5%8d%95%ef%bc%9f%e8%af%95%e8%af%95-smart-%e5%92%8c-gmv-max%ef%bc%81","status":"publish","type":"post","link":"https:\/\/kjdh1.com\/post\/archives\/2951","title":{"rendered":"\u60f3\u6295\u653eTikTok\u5e7f\u544a\u8f7b\u677e\u7206\u5355\uff1f\u8bd5\u8bd5 Smart + \u548c GMV Max\uff01"},"content":{"rendered":"

TikTok Ads\u5e7f\u544a\u5f00\u6237\u6295\u6d41\u6559\u7a0b<\/strong><\/span><\/p>\n

\u98de\u4e66\u5728\u7ebf\u6587\u6863\uff1a<\/p>\n

https:\/\/nqci9hvq12w.feishu.cn\/docx\/KzwgdSGRdo6Tacx49rRcrZiTnSe<\/a><\/p>\n

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\u5f00\u6237\u65e0\u9700\u8425\u4e1a\u6267\u7167\uff0c\u5145\u503c10\u7f8e\u91d1\u8d77\u3002\u5982\u679c\u4f60\u65e0\u6cd5\u6ce8\u518c\u6210\u529f\u53ef\u4ee5\u6765\u627e\u6211\uff0c\u5e2e\u4f60\u514d\u8d39\u4ee3\u5f00\u6237\uff08\u9650\u4e00\u4e2a\uff09\uff0c\u6ca1\u6709\u4efb\u4f55\u8d39\u7528\uff0c\u8bf7\u52a0\u5fae\u4fe1\uff1aKJZT2021<\/span><\/strong><\/div>\n
\u4e3a\u4ec0\u4e48\u6211\u4e0d\u627e\u4ee3\u7406\u5546\u5f00\u6237?\u4e3b\u8981\u662f\u4e3a\u4e86\u4fdd\u62a4\u5e7f\u544a\u6570\u636e\u5b89\u5168\u3002\u56e0\u4e3a\u4ee3\u7406\u5546\u53ef\u4ee5\u968f\u65f6\u67e5\u770b\u4f60\u7684\u5e7f\u544a\u540e\u53f0\uff0c\u4f60\u7684\u9009\u54c1\u3001\u5e7f\u544a\u6295\u653e\u6570\u636e\u90fd\u5904\u4e8e\u4ed6\u7684\u76d1\u63a7\u4e0b\uff0c\u8fd9\u5c31\u53ef\u80fd\u5b58\u5728\u6cc4\u9732\u6216\u88ab\u4e0d\u5f53\u4f7f\u7528\u7684\u98ce\u9669\u3002\u53e6\u5916\u5927\u90e8\u5206\u4ee3\u7406\u5546\u8d77\u5145\u91d1\u989d\u90fd\u6bd4\u8f83\u9ad8\uff0c\u8981\u6c42500\u7f8e\u91d1\u30011\u5343\u7f8e\u91d1\uff0c\u5bf9\u65b0\u5356\u5bb6\u4e0d\u592a\u53cb\u597d\u3002<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n

\u6b63\u6587\uff1a<\/p>\n

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\u4eca\u5929\u53ef\u5f97\u8ddf\u4f60\u4eec\u597d\u597d\u5520\u5520 TikTok Ads \u4e0a\u7ebf\u7684\u4e24\u4e2a\u8d85\u5389\u5bb3\u7684\u5168\u65b0\u5e7f\u544a\u81ea\u52a8\u5316\u9009\u9879 \u2014\u2014Smart + \u548c GMV Max\u3002\u8fd9\u4fe9 \u201c\u795e\u5668\u201d \u5c31\u50cf\u662f\u4e24\u628a\u95ea\u95ea\u53d1\u5149\u7684\u94a5\u5319\uff0c\u6709\u671b\u5e2e\u54b1\u4eec\u5728 TikTok \u8fd9\u4e2a\u6d41\u91cf\u5927\u6c60\u91cc\uff0c\u6253\u5f00\u4e00\u6247\u6247\u901a\u5f80\u9ad8\u6548\u8425\u9500\u3001\u4e30\u539a\u6536\u76ca\u7684\u5927\u95e8\u5462\uff0c\u5feb\u6765\u4e00\u8d77\u77a7\u77a7\u5b83\u4eec\u5230\u5e95\u6709\u591a\u795e\u5947\u5427\uff01<\/div>\n

\u4e00\u3001Smart +\uff1a\u667a\u80fd\u81ea\u52a8\u5316\uff0c\u5e7f\u544a\u6295\u653e\u8f7b\u677e \u201c\u5f00\u6302\u201d<\/strong><\/h2>\n

\uff08\u4e00\uff09\u81ea\u52a8\u6267\u884c\uff0c\u7701\u5fc3\u7701\u529b\u7684\u9b54\u6cd5\u64cd\u4f5c<\/h3>\n
\u4f60\u60f3\u60f3\uff0c\u4ee5\u524d\u505a\u5e7f\u544a\u6295\u653e\u7684\u65f6\u5019\uff0c\u90a3\u5f97\u591a\u9ebb\u70e6\u5440\uff01\u5f97\u81ea\u5df1\u7ede\u5c3d\u8111\u6c41\u53bb\u7422\u78e8\u600e\u4e48\u627e\u51c6\u76ee\u6807\u53d7\u4f17\uff0c\u600e\u4e48\u51fa\u4ef7\u624d\u80fd\u65e2\u62a2\u5230\u6d41\u91cf\u53c8\u4e0d\u82b1\u51a4\u6789\u94b1\uff0c\u8fd8\u5f97\u6316\u7a7a\u5fc3\u601d\u53bb\u60f3\u521b\u610f\uff0c\u600e\u4e48\u624d\u80fd\u8ba9\u5e7f\u544a\u5728\u832b\u832b\u4fe1\u606f\u6d41\u91cc\u8131\u9896\u800c\u51fa\uff0c\u5438\u5f15\u7528\u6237\u7684\u773c\u7403\u3002\u53ef\u73b0\u5728\u6709\u4e86 TikTok Ads \u7684 Smart +\uff0c\u90a3\u611f\u89c9\u5c31\u50cf\u4e00\u4e0b\u5b50\u8bf7\u4e86\u4e2a\u5168\u80fd\u7684 \u201c\u5e7f\u544a\u5c0f\u52a9\u624b\u201d \u5462\u3002<\/div>\n
Smart + \u5440\uff0c\u80fd\u591f\u81ea\u52a8\u6267\u884c\u6db5\u76d6\u5b9a\u4f4d\u3001\u7ade\u4ef7\u548c\u521b\u610f\u8fd9\u4e9b\u7ee9\u6548\u5e7f\u544a\u6d41\u7a0b\u54e6\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u5b83\u4f1a\u5e2e\u54b1\u4eec\u628a\u5408\u9002\u7684\u5e7f\u544a\u7cbe\u51c6\u5730\u6295\u653e\u5230\u5408\u9002\u7684\u4eba\u773c\u524d\uff0c\u4ece\u800c\u5b9e\u73b0\u6700\u4f73\u7684\u6548\u679c\u3002\u5e7f\u544a\u5546\u4eec\u53ea\u9700\u8981\u8f7b\u677e\u8f93\u5165\u81ea\u5df1\u7684\u8d44\u4ea7\u3001\u9884\u7b97\u548c\u5b9a\u4f4d\u76ee\u6807\u8fd9\u4e9b\u57fa\u672c\u4fe1\u606f\u5c31\u884c\u5566\uff0c\u5269\u4e0b\u7684\u4e8b\u513f\uff0cSmart + \u5c31\u4f1a\u5168\u90e8\u5305\u63fd\u4e0b\u6765\u3002\u5b83\u4f1a\u81ea\u52a8\u53bb\u521b\u5efa\u6216\u8005\u6311\u9009\u51fa\u6700\u4f73\u7684\u521b\u610f\u8d44\u4ea7\uff0c\u7136\u540e\u6709\u6761\u4e0d\u7d0a\u5730\u5f00\u5c55\u5e7f\u544a\u6295\u653e\u5de5\u4f5c\u5462\u3002<\/div>\n
\u6211\u6709\u4e2a\u670b\u53cb\uff0c\u5c0f\u674e\uff0c\u4e4b\u524d\u81ea\u5df1\u505a\u7535\u5546\uff0c\u5728 TikTok \u4e0a\u6295\u653e\u5e7f\u544a\u63a8\u5e7f\u81ea\u5bb6\u7684\u521b\u610f\u6587\u5177\u3002\u90a3\u65f6\u5019\u5440\uff0c\u4ed6\u6bcf\u5929\u90fd\u5f97\u82b1\u597d\u51e0\u4e2a\u5c0f\u65f6\u53bb\u7814\u7a76\u5404\u79cd\u6570\u636e\uff0c\u5206\u6790\u54ea\u4e2a\u5e74\u9f84\u6bb5\u3001\u54ea\u4e2a\u5730\u533a\u7684\u7528\u6237\u53ef\u80fd\u5bf9\u6587\u5177\u66f4\u611f\u5174\u8da3\uff0c\u7136\u540e\u4e0d\u505c\u5730\u8c03\u6574\u51fa\u4ef7\u7b56\u7565\uff0c\u8fd8\u5f97\u8ddf\u56e2\u961f\u4e00\u8d77\u5934\u8111\u98ce\u66b4\u5e7f\u544a\u521b\u610f\uff0c\u5fd9\u5f97\u6655\u5934\u8f6c\u5411\u7684\uff0c\u53ef\u5e7f\u544a\u6548\u679c\u8fd8\u662f\u4e0d\u5c3d\u5982\u4eba\u610f\uff0c\u9500\u91cf\u4e00\u76f4\u6ca1\u5565\u5927\u8d77\u8272\u3002\u540e\u6765\u5440\uff0cTikTok Ads \u63a8\u51fa\u4e86 Smart +\uff0c\u4ed6\u62b1\u7740\u8bd5\u8bd5\u770b\u7684\u5fc3\u6001\u7528\u4e86\u8d77\u6765\uff0c\u6309\u7167\u8981\u6c42\u8f93\u5165\u4e86\u6587\u5177\u7684\u76f8\u5173\u4fe1\u606f\u3001\u8bbe\u5b9a\u597d\u9884\u7b97\u548c\u5927\u81f4\u7684\u76ee\u6807\u53d7\u4f17\u8303\u56f4\u540e\uff0c\u5c31\u6ca1\u548b\u7ba1\u4e86\u3002\u563f\uff0c\u6ca1\u60f3\u5230\u8fd9 Smart + \u8fd8\u771f\u633a\u7ed9\u529b\u7684\uff0c\u81ea\u52a8\u5e2e\u4ed6\u628a\u5e7f\u544a\u7cbe\u51c6\u5730\u63a8\u9001\u7ed9\u4e86\u90a3\u4e9b\u559c\u6b22\u521b\u610f\u5c0f\u7269\u4ef6\u3001\u7ecf\u5e38\u6709\u6587\u5177\u8d2d\u4e70\u9700\u6c42\u7684\u7528\u6237\uff0c\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u4e00\u4e0b\u5b50\u5c31\u4e0a\u53bb\u4e86\uff0c\u6587\u5177\u7684\u9500\u91cf\u90a3\u662f\u8e6d\u8e6d\u5f80\u4e0a\u6da8\u5440\uff0c\u53ef\u628a\u5c0f\u674e\u7ed9\u4e50\u574f\u4e86\u5462\u3002<\/div>\n

\uff08\u4e8c\uff09\u56db\u5927\u683c\u5f0f\uff0c\u4e30\u5bcc\u591a\u6837\u7684\u81ea\u52a8\u5316\u9009\u62e9<\/h3>\n
TikTok \u7684 Smart + \u5e7f\u544a\u7cfb\u5217\u8fd8\u7279\u522b\u8d34\u5fc3\u5730\u63d0\u4f9b\u4e86\u56db\u79cd\u683c\u5f0f\u54e6\uff0c\u8fd9\u5c31\u7ed9 TikTok \u7684\u5408\u4f5c\u4f19\u4f34\u4eec\u63d0\u4f9b\u4e86\u66f4\u52a0\u4e30\u5bcc\u3001\u6269\u5c55\u7684\u81ea\u52a8\u5316\u9009\u9879\u5566\u3002\u4e0d\u7ba1\u4f60\u662f\u60f3\u4fa7\u91cd\u54ea\u4e2a\u65b9\u9762\u7684\u8425\u9500\u76ee\u6807\uff0c\u603b\u80fd\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u90a3\u4e00\u6b3e \u201c\u642d\u914d\u201d \u5462\u3002<\/div>\n
\u5c31\u597d\u6bd4\u4f60\u5f00\u4e86\u4e00\u5bb6\u7ebf\u4e0a\u670d\u88c5\u5e97\uff0c\u5982\u679c\u4f60\u60f3\u7ed9\u5e97\u94fa\u5b98\u7f51\u5f15\u6d41\uff0c\u5438\u5f15\u66f4\u591a\u7528\u6237\u53bb\u6d4f\u89c8\u5e97\u91cc\u7684\u65b0\u6b3e\u670d\u88c5\uff0c\u90a3\u53ef\u4ee5\u9009\u62e9\u5176\u4e2d\u4e00\u79cd\u9002\u5408\u5f15\u6d41\u7684\u683c\u5f0f\u5440\uff0c\u8ba9 Smart + \u5e2e\u4f60\u628a\u5e7f\u544a\u7cbe\u51c6\u5730\u6295\u653e\u5230\u90a3\u4e9b\u5e73\u65f6\u5c31\u7231\u901b\u65f6\u5c1a\u7a7f\u642d\u5185\u5bb9\u3001\u6709\u8d2d\u4e70\u670d\u88c5\u610f\u5411\u7684\u7528\u6237\u9762\u524d\uff1b\u8981\u662f\u4f60\u60f3\u91cd\u70b9\u63a8\u5e7f\u67d0\u51e0\u6b3e\u7206\u6b3e\u670d\u88c5\uff0c\u8ba9\u66f4\u591a\u4eba\u76f4\u63a5\u4e0b\u5355\u8d2d\u4e70\uff0c\u4e5f\u6709\u5bf9\u5e94\u7684\u683c\u5f0f\u80fd\u5e2e\u4f60\u5b9e\u73b0\u8fd9\u4e2a\u76ee\u6807\u54e6\uff0c\u5b83\u4f1a\u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7684\u5404\u4e2a\u73af\u8282\uff0c\u63d0\u9ad8\u5546\u54c1\u7684\u8d2d\u4e70\u8f6c\u5316\u7387\u5462\u3002\u53cd\u6b63\u5440\uff0c\u8fd9\u56db\u79cd\u683c\u5f0f\u5c31\u50cf\u662f\u4e00\u4e2a \u201c\u5e7f\u544a\u767e\u5b9d\u7bb1\u201d \u91cc\u7684\u4e0d\u540c\u5de5\u5177\uff0c\u5404\u6709\u5404\u7684\u795e\u901a\uff0c\u5c31\u770b\u4f60\u600e\u4e48\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\u53bb\u9009\u7528\u5566\u3002<\/div>\n

\uff08\u4e09\uff09\u4eae\u773c\u6210\u679c\uff0c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u5927\u5e45\u63d0\u5347<\/h3>\n
TikTok\u5e7f\u544a\u5728\u6d4b\u8bd5\u4e2d\u5df2\u7ecf\u53d6\u5f97\u4e86\u76f8\u5f53\u4eae\u773c\u7684\u6210\u679c\u54e6\uff0c\u636e\u8bf4\u90a3\u4e9b\u4f7f\u7528 Smart + Web Campaigns \u8fdb\u884c\u4ef7\u503c\u4f18\u5316\u7684\u5e7f\u544a\u4e3b\u5440\uff0c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u7adf\u7136\u63d0\u9ad8\u4e86 52% \u5462\uff01\u8fd9\u53ef\u4e0d\u662f\u4e2a\u5c0f\u6570\u76ee\u5440\uff0c\u610f\u5473\u7740\u540c\u6837\u7684\u5e7f\u544a\u6295\u5165\uff0c\u80fd\u6362\u6765\u66f4\u591a\u7684\u6536\u76ca\u4e86\u5462\u3002<\/div>\n
\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u5e73\u53f0\u90fd\u503e\u5411\u4e8e\u91c7\u7528\u8fd9\u4e9b\u66f4\u52a0\u81ea\u52a8\u5316\u7684\u5e7f\u544a\u6d41\u7a0b\uff0c\u8fd9\u4e5f\u662f\u6709\u539f\u56e0\u7684\u5440\u3002\u6bd5\u7adf\u5b83\u4eec\u7684\u4eba\u5de5\u667a\u80fd\u548c\u5b9a\u4f4d\u7cfb\u7edf\u90fd\u662f\u5efa\u7acb\u5728\u5927\u91cf\u7684\u7528\u6237\u54cd\u5e94\u6570\u636e\u4e4b\u4e0a\u7684\uff0c\u5c31\u50cf\u6709\u4e2a\u7279\u522b\u61c2\u7528\u6237\u559c\u597d\u7684 \u201c\u5e55\u540e\u519b\u5e08\u201d \u5728\u5e2e\u5fd9\u51fa\u8c0b\u5212\u7b56\u4e00\u6837\uff0c\u6240\u4ee5\u5b83\u4eec\u80fd\u591f\u7cbe\u51c6\u5730\u5e2e\u52a9\u54b1\u4eec\u63a5\u89e6\u5230\u66f4\u591a\u613f\u610f\u4e92\u52a8\u3001\u6d3b\u8dc3\u5ea6\u9ad8\u7684\u6d88\u8d39\u8005\u5462\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u54b1\u4eec\u7684\u5e7f\u544a\u5c31\u80fd\u6295\u5176\u6240\u597d\uff0c\u66f4\u5bb9\u6613\u88ab\u7528\u6237\u63a5\u53d7\uff0c\u8f6c\u5316\u4e3a\u5b9e\u5b9e\u5728\u5728\u7684\u8ba2\u5355\u5566\u3002<\/div>\n

\u4e8c\u3001GMV Max\uff1a\u52a9\u529b TikTok Shop\uff0c\u9500\u552e\u673a\u4f1a\u6700\u5927\u5316<\/strong><\/h2>\n

\uff08\u4e00\uff09\u81ea\u52a8\u521b\u5efa\u6d3b\u52a8\uff0c\u63d0\u9ad8\u5546\u54c1\u4ea4\u6613\u603b\u989d<\/h3>\n
TikTok\u5e7f\u544a \u63a8\u51fa\u7684 GMV Max \u90a3\u4e5f\u662f\u4e2a\u5389\u5bb3\u89d2\u8272\u54e6\uff0c\u5b83\u4e3b\u8981\u662f\u9488\u5bf9 TikTok Shop \u6765\u53d1\u529b\u7684\u5462\u3002\u6709\u4e86\u5b83\u5440\uff0c\u5c31\u80fd\u81ea\u52a8\u521b\u5efa TikTok Shop \u7684\u6d3b\u52a8\u5566\uff0c\u76ee\u7684\u90a3\u53ef\u7b80\u5355\u53c8\u76f4\u63a5\uff0c\u5c31\u662f\u5e2e\u5546\u5bb6\u63d0\u9ad8 TikTok Shop \u7684\u5546\u54c1\u4ea4\u6613\u603b\u989d\u5440\u3002<\/div>\n
\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u5728 TikTok Shop \u4e0a\u5f00\u4e86\u4e2a\u7f8e\u5986\u5c0f\u5e97\uff0c\u4e4b\u524d\u81ea\u5df1\u8bbe\u7f6e\u5e7f\u544a\u6d3b\u52a8\uff0c\u53c8\u662f\u5f97\u60f3\u600e\u4e48\u9009\u54c1\u5c55\u793a\uff0c\u53c8\u662f\u5f97\u5b89\u6392\u6295\u653e\u65f6\u95f4\u548c\u53d7\u4f17\u5b9a\u4f4d\u5565\u7684\uff0c\u8d39\u4e86\u597d\u5927\u52b2\u513f\uff0c\u53ef\u9500\u552e\u989d\u5c31\u662f\u4e0d\u89c1\u600e\u4e48\u6da8\u3002\u4f46\u73b0\u5728\u6709\u4e86 GMV Max\uff0c\u5b83\u4f1a\u6839\u636e\u4f60\u7684\u5e97\u94fa\u60c5\u51b5\u3001\u5546\u54c1\u7279\u70b9\u7b49\u81ea\u52a8\u751f\u6210\u5408\u9002\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u628a\u4f60\u7684\u7f8e\u5986\u4ea7\u54c1\u4ee5\u6700\u4f73\u7684\u65b9\u5f0f\u63a8\u9001\u7ed9\u90a3\u4e9b\u5bf9\u7f8e\u5986\u611f\u5174\u8da3\u3001\u6709\u8d2d\u4e70\u9700\u6c42\u7684\u7528\u6237\uff0c\u8ba9\u66f4\u591a\u4eba\u770b\u5230\u4f60\u7684\u597d\u4e1c\u897f\uff0c\u7136\u540e\u5fc3\u7518\u60c5\u613f\u5730\u638f\u94b1\u8d2d\u4e70\uff0c\u8fd9\u6837\u4e00\u6765\uff0c\u5546\u54c1\u4ea4\u6613\u603b\u989d\u53ef\u4e0d\u5c31\u6162\u6162\u63d0\u9ad8\u4e0a\u53bb\u4e86\u561b\u3002<\/div>\n
\u6211\u8ba4\u8bc6\u4e00\u4e2a\u505a\u5ba0\u7269\u7528\u54c1\u7684\u5356\u5bb6\uff0c\u5c0f\u5f20\uff0c\u4e4b\u524d\u5728 TikTok Shop \u4e0a\u751f\u610f\u4e00\u76f4\u4e0d\u6e29\u4e0d\u706b\u7684\u3002\u540e\u6765\u542c\u8bf4\u4e86 GMV Max\uff0c\u5c31\u5f00\u59cb\u4f7f\u7528\u8fd9\u4e2a\u529f\u80fd\u6765\u521b\u5efa\u5e7f\u544a\u6d3b\u52a8\u3002\u521a\u5f00\u59cb\u4ed6\u8fd8\u534a\u4fe1\u534a\u7591\u7684\uff0c\u7ed3\u679c\u6ca1\u8fc7\u591a\u4e45\uff0c\u5c31\u53d1\u73b0\u5e97\u91cc\u7684\u5ba0\u7269\u73a9\u5177\u3001\u98df\u54c1\u8fd9\u4e9b\u5546\u54c1\u7684\u9500\u91cf\u90fd\u5f00\u59cb\u7a33\u6b65\u4e0a\u5347\u4e86\uff0c\u6574\u4f53\u7684\u5546\u54c1\u4ea4\u6613\u603b\u989d\u6bd4\u4ee5\u524d\u9ad8\u4e86\u4e0d\u5c11\u5462\u3002\u5c0f\u5f20\u76f4\u611f\u6168\uff0c\u8fd9 GMV Max \u53ef\u771f\u662f\u5e2e\u4e86\u5927\u5fd9\u4e86\u5440\uff0c\u8ba9\u4ed6\u8fd9\u4e2a\u5c0f\u5e97\u94fa\u4e5f\u6709\u4e86 \u201c\u7ffb\u8eab\u201d \u7684\u673a\u4f1a\u5462\u3002<\/div>\n

\uff08\u4e8c\uff09\u6d41\u91cf\u4f18\u5316\uff0c\u63d0\u5347\u603b\u6295\u8d44\u56de\u62a5\u7387<\/h3>\n
GMV Max \u53ef\u4e0d\u53ea\u662f\u7b80\u5355\u5730\u521b\u5efa\u4e2a\u5e7f\u544a\u6d3b\u52a8\u5c31\u5b8c\u4e8b\u513f\u4e86\u54e6\uff0c\u5b83\u8fd8\u7279\u522b\u64c5\u957f\u4f18\u5316\u5185\u5bb9\u3001\u4ed8\u8d39\u5e7f\u544a\u548c\u8054\u5c5e\u5e16\u5b50\u7684\u6d41\u91cf\u5462\uff0c\u901a\u8fc7\u5de7\u5999\u5730\u8c03\u914d\u8fd9\u4e9b\u6d41\u91cf\uff0c\u8ba9\u5b83\u4eec\u76f8\u4e92\u914d\u5408\u3001\u534f\u540c\u53d1\u529b\uff0c\u6700\u7ec8\u7684\u76ee\u7684\u5c31\u662f\u5e2e\u5546\u5bb6\u63d0\u9ad8\u603b\u4f53\u6295\u8d44\u56de\u62a5\u7387\u5440\u3002<\/div>\n
\u6bd4\u5982\u8bf4\uff0c\u4f60\u7684\u5e97\u94fa\u65e2\u6709\u4e00\u4e9b\u5438\u5f15\u4eba\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u5728\u4ecb\u7ecd\u4ea7\u54c1\uff0c\u53c8\u6295\u4e86\u4ed8\u8d39\u5e7f\u544a\uff0c\u8fd8\u6709\u4e00\u4e9b\u8054\u5c5e\u5e16\u5b50\u5e2e\u5fd9\u63a8\u5e7f\uff0c\u4ee5\u524d\u8fd9\u4e9b\u53ef\u80fd\u90fd\u662f\u5404\u5e72\u5404\u7684\uff0c\u6ca1\u53d1\u6325\u51fa\u6700\u5927\u7684\u5a01\u529b\u3002\u4f46\u6709\u4e86 GMV Max \u4e4b\u540e\uff0c\u5b83\u5c31\u50cf\u4e00\u4e2a\u4e13\u4e1a\u7684 \u201c\u6d41\u91cf\u6307\u6325\u5b98\u201d\uff0c\u628a\u8fd9\u4e9b\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\u6574\u5408\u8d77\u6765\uff0c\u8ba9\u90a3\u4e9b\u539f\u672c\u53ef\u80fd\u88ab\u6d6a\u8d39\u6389\u7684\u6d41\u91cf\u4e5f\u80fd\u53d1\u6325\u4f5c\u7528\uff0c\u5f15\u5bfc\u66f4\u591a\u7684\u7528\u6237\u53bb\u5173\u6ce8\u4f60\u7684\u4ea7\u54c1\uff0c\u4e0b\u5355\u8d2d\u4e70\uff0c\u8fd9\u6837\u4e00\u6765\uff0c\u4f60\u82b1\u51fa\u53bb\u7684\u6bcf\u4e00\u5206\u94b1\u90fd\u80fd\u6362\u6765\u66f4\u591a\u7684\u6536\u76ca\u5566\uff0c\u6295\u8d44\u56de\u62a5\u7387\u81ea\u7136\u5c31\u63d0\u9ad8\u4e86\u5462\u3002<\/div>\n

\uff08\u4e09\uff09\u64cd\u4f5c\u7b80\u5316\uff0c\u8986\u76d6\u5168\u8d2d\u7269\u5c55\u793a\u4f4d\u7f6e<\/h3>\n
\u800c\u4e14\u5440\uff0cGMV Max \u8fd8\u6709\u4e2a\u7279\u522b\u8ba9\u5546\u5bb6\u7701\u5fc3\u7684\u5730\u65b9\uff0c\u90a3\u5c31\u662f\u5b83\u5927\u5927\u7b80\u5316\u4e86\u5e7f\u544a\u64cd\u4f5c\u54e6\u3002\u4ee5\u524d\u8bbe\u7f6e\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u53ef\u80fd\u5f97\u82b1\u8d39\u4e0d\u5c11\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u5404\u79cd\u53c2\u6570\u3001\u8bbe\u7f6e\u8ba9\u4eba\u773c\u82b1\u7f2d\u4e71\u7684\u3002\u73b0\u5728\u53ef\u597d\uff0c\u4f7f\u7528 GMV Max \u80fd\u628a\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u65f6\u95f4\u7f29\u77ed\u4e00\u534a\u5462\uff0c\u8fd9\u53ef\u592a\u8282\u7701\u65f6\u95f4\u4e86\u5440\uff0c\u8ba9\u5546\u5bb6\u53ef\u4ee5\u628a\u66f4\u591a\u7684\u7cbe\u529b\u653e\u5728\u4ea7\u54c1\u4f18\u5316\u3001\u5ba2\u6237\u670d\u52a1\u8fd9\u4e9b\u91cd\u8981\u7684\u4e8b\u60c5\u4e0a\u3002<\/div>\n
\u4e0d\u4ec5\u5982\u6b64\u54e6\uff0c\u5356\u5bb6\u901a\u8fc7\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u5c31\u80fd\u5728 TikTok \u4e0a\u6240\u6709\u53ef\u8d2d\u7269\u7684\u5c55\u793a\u4f4d\u7f6e\u5438\u5f15\u53d7\u4f17\u5566\uff0c\u50cf\u5927\u5bb6\u90fd\u5f88\u719f\u6089\u7684 For You Feed\uff08\u63a8\u8350\u9875\uff09\u3001Shop Tab\uff08\u8d2d\u7269\u6807\u7b7e\uff09\u548c Search\uff08\u641c\u7d22\uff09\u8fd9\u4e9b\u5730\u65b9\uff0c\u90fd\u80fd\u51fa\u73b0\u4f60\u7684\u5e7f\u544a\u5462\u3002\u8fd9\u8986\u76d6\u9762\u4e00\u4e0b\u5b50\u5c31\u5e7f\u4e86\u597d\u591a\u5440\uff0c\u5c31\u76f8\u5f53\u4e8e\u4f60\u7684\u5e97\u94fa\u5728 TikTok \u8fd9\u4e2a\u5927\u5546\u573a\u91cc\uff0c\u6bcf\u4e2a\u663e\u773c\u7684\u89d2\u843d\u90fd\u6446\u4e0a\u4e86\u81ea\u5df1\u7684 \u201c\u62db\u724c\u201d\uff0c\u80fd\u88ab\u66f4\u591a\u7684\u7528\u6237\u770b\u5230\uff0c\u90a3\u66dd\u5149\u91cf\u548c\u9500\u91cf\u81ea\u7136\u5c31\u6709\u673a\u4f1a\u8e6d\u8e6d\u5f80\u4e0a\u6da8\u5566\u3002<\/div>\n
GMV Max \u521a\u5f00\u59cb\u4f1a\u5148\u5411\u7f8e\u56fd\u548c\u4e1c\u5357\u4e9a\u7684\u5e7f\u544a\u5546\u5f00\u653e\u54e6\uff0c\u8fd9\u4e24\u4e2a\u5730\u533a\u7684\u5c0f\u4f19\u4f34\u4eec\u53ef\u6709\u673a\u4f1a\u5148\u4f53\u9a8c\u4e00\u628a\u8fd9\u4e2a\u5f3a\u5927\u529f\u80fd\u5e26\u6765\u7684\u4fbf\u5229\u5566\uff0c\u76f8\u4fe1\u4e4b\u540e\u4e5f\u4f1a\u6162\u6162\u63a8\u5e7f\u5230\u66f4\u591a\u7684\u5730\u65b9\uff0c\u8ba9\u66f4\u591a\u7684\u5546\u5bb6\u53d7\u76ca\u5462\u3002<\/div>\n

\u4e09\u3001\u9690\u79c1\u589e\u5f3a\u4e0e\u8f6c\u5316\u63d0\u5347\uff1a\u4fdd\u9a7e\u62a4\u822a\uff0c\u8ba9\u5e7f\u544a\u6548\u679c\u770b\u5f97\u89c1<\/strong><\/h2>\n

\uff08\u4e00\uff09\u9690\u79c1\u589e\u5f3a\u6280\u672f\uff08PET\uff09\uff0c\u5b89\u5fc3\u4f7f\u7528\u6570\u636e<\/h3>\n
\u5728\u5982\u4eca\u8fd9\u4e2a\u5927\u5bb6\u5bf9\u6570\u636e\u9690\u79c1\u8d8a\u6765\u8d8a\u91cd\u89c6\u7684\u65f6\u4ee3\u5440\uff0cTikTok \u4e5f\u8003\u8651\u5f97\u7279\u522b\u5468\u5168\u5462\uff0c\u5b83\u96c6\u6210\u4e86\u4e00\u4e9b\u65b0\u7684\u9690\u79c1\u589e\u5f3a\u6280\u672f\uff08PET\uff09\u54e6\u3002\u8fd9\u53ef\u592a\u91cd\u8981\u4e86\u5440\uff0c\u6709\u4e86\u8fd9\u4e9b\u6280\u672f\uff0c\u5e7f\u544a\u5546\u4eec\u5c31\u80fd\u5229\u7528\u66f4\u591a\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u5566\uff0c\u800c\u4e14\u8fd8\u4e0d\u7528\u62c5\u5fc3\u628a\u53d7\u4f17\u6570\u636e\u4e0a\u4f20\u5230 TikTok \u672c\u8eab\u4f1a\u5e26\u6765\u9690\u79c1\u6cc4\u9732\u4e4b\u7c7b\u7684\u98ce\u9669\u5462\u3002<\/div>\n
\u6bd4\u5982\u8bf4\uff0c\u4f60\u60f3\u4e86\u89e3\u7528\u6237\u5bf9\u4e0d\u540c\u7c7b\u578b\u4ea7\u54c1\u7684\u504f\u597d\u3001\u8d2d\u4e70\u4e60\u60ef\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u4f46\u53c8\u6015\u6d89\u53ca\u7528\u6237\u9690\u79c1\u95ee\u9898\u60f9\u9ebb\u70e6\u3002\u8fd9\u65f6\u5019\uff0cPET \u5c31\u80fd\u5e2e\u4f60\u89e3\u51b3\u8fd9\u4e2a\u96be\u9898\u5566\uff0c\u5b83\u4f1a\u901a\u8fc7\u4e00\u4e9b\u5de7\u5999\u53c8\u5b89\u5168\u7684\u65b9\u5f0f\uff0c\u8ba9\u4f60\u5728\u5408\u89c4\u7684\u524d\u63d0\u4e0b\uff0c\u83b7\u53d6\u5230\u6709\u7528\u7684\u6570\u636e\uff0c\u7136\u540e\u6839\u636e\u8fd9\u4e9b\u6570\u636e\u53bb\u8c03\u6574\u5e7f\u544a\u7b56\u7565\uff0c\u8ba9\u5e7f\u544a\u66f4\u8d34\u5408\u7528\u6237\u7684\u559c\u597d\uff0c\u540c\u65f6\u53c8\u4fdd\u62a4\u597d\u4e86\u7528\u6237\u7684\u9690\u79c1\uff0c\u8fd9\u53ef\u771f\u662f\u4e00\u4e3e\u4e24\u5f97\u5440\u3002<\/div>\n

\uff08\u4e8c\uff09\u8f6c\u5316\u63d0\u5347\u7814\u7a76\uff08CLS\uff09\uff0c\u7cbe\u51c6\u8861\u91cf\u5e7f\u544a\u5f71\u54cd<\/h3>\n
TikTok \u5e7f\u544a\u8fd8\u63a8\u51fa\u4e86\u8f6c\u5316\u63d0\u5347\u7814\u7a76\uff08CLS\uff09\u5462\uff0c\u8fd9\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u5c31\u50cf\u662f\u4e00\u76cf\u660e\u706f\uff0c\u80fd\u5e2e\u52a9\u54b1\u4eec\u6e05\u695a\u5730\u8861\u91cf TikTok \u5e7f\u544a\u6d3b\u52a8\u7684\u6574\u4f53\u5f71\u54cd\uff0c\u4ee5\u53ca\u51c6\u786e\u77e5\u9053\u81ea\u5df1\u7684 TikTok \u5e7f\u544a\u5230\u5e95\u5e26\u6765\u4e86\u591a\u5c11\u5b9e\u9645\u8f6c\u5316\u54e6\u3002<\/div>\n
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