{"id":2954,"date":"2024-11-15T21:10:33","date_gmt":"2024-11-15T13:10:33","guid":{"rendered":"https:\/\/kjdh1.com\/post\/?p=2954"},"modified":"2024-11-15T21:11:13","modified_gmt":"2024-11-15T13:11:13","slug":"%e6%8f%ad%e7%a7%98tiktok-ads-%e4%ba%94%e5%a4%a7%e5%b9%bf%e5%91%8a%e5%88%a9%e5%99%a8%ef%bc%8c%e8%a7%a3%e9%94%81%e9%94%80%e9%87%8f%e5%92%8c%e5%93%81%e7%89%8c%e5%a2%9e%e9%95%bf-%e5%af%86","status":"publish","type":"post","link":"https:\/\/kjdh1.com\/post\/archives\/2954","title":{"rendered":"\u63ed\u79d8TikTok Ads \u4e94\u5927\u5e7f\u544a\u5229\u5668\uff0c\u89e3\u9501\u9500\u91cf\u548c\u54c1\u724c\u589e\u957f \u201c\u5bc6\u7801\u201d\uff01"},"content":{"rendered":"

TikTok Ads\u5e7f\u544a\u5f00\u6237\u6295\u6d41\u6559\u7a0b<\/strong><\/span><\/p>\n

\u98de\u4e66\u5728\u7ebf\u6587\u6863\uff1a<\/p>\n

https:\/\/nqci9hvq12w.feishu.cn\/docx\/KzwgdSGRdo6Tacx49rRcrZiTnSe<\/a><\/p>\n

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\u4e3a\u4ec0\u4e48\u6211\u4e0d\u627e\u4ee3\u7406\u5546\u5f00\u6237?\u4e3b\u8981\u662f\u4e3a\u4e86\u4fdd\u62a4\u5e7f\u544a\u6570\u636e\u5b89\u5168\u3002\u56e0\u4e3a\u4ee3\u7406\u5546\u53ef\u4ee5\u968f\u65f6\u67e5\u770b\u4f60\u7684\u5e7f\u544a\u540e\u53f0\uff0c\u4f60\u7684\u9009\u54c1\u3001\u5e7f\u544a\u6295\u653e\u6570\u636e\u90fd\u5904\u4e8e\u4ed6\u7684\u76d1\u63a7\u4e0b\uff0c\u8fd9\u5c31\u53ef\u80fd\u5b58\u5728\u6cc4\u9732\u6216\u88ab\u4e0d\u5f53\u4f7f\u7528\u7684\u98ce\u9669\u3002\u53e6\u5916\u5927\u90e8\u5206\u4ee3\u7406\u5546\u8d77\u5145\u91d1\u989d\u90fd\u6bd4\u8f83\u9ad8\uff0c\u8981\u6c42500\u7f8e\u91d1\u30011\u5343\u7f8e\u91d1\uff0c\u5bf9\u65b0\u5356\u5bb6\u4e0d\u592a\u53cb\u597d\u3002<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n

\u6b63\u6587\uff1a<\/p>\n

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\u4e00\u3001Smart +\uff1a\u667a\u80fd\u81ea\u52a8\u5316\uff0c\u5e7f\u544a\u6295\u653e\u7684 \u201c\u7701\u5fc3\u5c0f\u52a9\u624b\u201d<\/strong><\/h2>\n

\uff08\u4e00\uff09\u667a\u80fd\u7b97\u6cd5\u6765\u5e2e\u5fd9\uff0c\u8f7b\u677e\u641e\u5b9a\u5e7f\u544a\u6d41\u7a0b<\/h3>\n
Smart + \u8fd9\u6b3e\u81ea\u52a8\u5316\u6027\u80fd\u5e7f\u544a\u5de5\u5177\u5440\uff0c\u5c31\u50cf\u662f\u7ed9\u54c1\u724c\u4eec\u914d\u5907\u4e86\u4e00\u4e2a\u8d85\u806a\u660e\u7684 \u201c\u5c0f\u52a9\u624b\u201d \u5462\u3002\u5b83\u80cc\u540e\u9760\u7740\u5f3a\u5927\u7684\u667a\u80fd\u7b97\u6cd5\uff0c\u80fd\u5e2e\u54c1\u724c\u5728\u5e7f\u544a\u6295\u653e\u7684\u597d\u51e0\u4e2a\u5173\u952e\u73af\u8282\u4e0a\u8fdb\u884c\u4f18\u5316\u54e6\uff0c\u6bd4\u5982\u8bf4\u76ee\u6807\u5b9a\u4f4d\u3001\u51fa\u4ef7\u8fd8\u6709\u521b\u610f\u9009\u62e9\u8fd9\u4e9b\u4e8b\u513f\uff0c\u4ee5\u524d\u53ef\u90fd\u662f\u8ba9\u5e7f\u544a\u6295\u653e\u4eba\u5458\u5934\u75bc\u4e0d\u5df2\u7684\u5462\u3002<\/div>\n
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\u800c\u4e14\u5440\uff0cSmart + \u7684\u672c\u4e8b\u53ef\u4e0d\u6b62\u4e8e\u6b64\u5462\uff0c\u5b83\u9002\u7528\u4e8e\u597d\u591a\u4e0d\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8\u54e6\uff0c\u4e0d\u7ba1\u662f\u60f3\u7ed9\u7f51\u7ad9\u5f15\u6d41\uff0c\u589e\u52a0\u7f51\u7ad9\u7684\u8bbf\u95ee\u91cf\u5440\uff1b\u8fd8\u662f\u505a\u76ee\u5f55\u5e7f\u544a\uff0c\u628a\u4ea7\u54c1\u76ee\u5f55\u5c55\u793a\u5f97\u6f02\u6f02\u4eae\u4eae\uff0c\u5438\u5f15\u7528\u6237\u4e0b\u5355\uff1b\u53c8\u6216\u8005\u662f\u63a8\u5e7f\u81ea\u5bb6\u7684 APP\uff0c\u63a8\u52a8\u5e94\u7528\u5b89\u88c5\uff0c\u63d0\u9ad8 APP \u7684\u4e0b\u8f7d\u91cf\uff1b\u751a\u81f3\u662f\u6316\u6398\u6f5c\u5728\u5ba2\u6237\uff0c\u628a\u90a3\u4e9b\u6709\u53ef\u80fd\u6210\u4e3a\u5fe0\u5b9e\u987e\u5ba2\u7684\u4eba\u90fd\u7ed9\u627e\u51fa\u6765\uff0c\u5b83\u90fd\u80fd\u6d3e\u4e0a\u5927\u7528\u573a\u5462\u3002<\/div>\n
\u5c31\u597d\u6bd4\u6709\u4e2a\u505a\u7f8e\u98df APP \u7684\u56e2\u961f\uff0c\u4e4b\u524d\u4e00\u76f4\u53d1\u6101\u600e\u4e48\u63d0\u9ad8 APP \u7684\u4e0b\u8f7d\u91cf\uff0c\u5728 TikTok \u4e0a\u6295\u5e7f\u544a\u4e5f\u6ca1\u4ec0\u4e48\u5934\u7eea\u3002\u7528\u4e86 Smart + \u4e4b\u540e\uff0c\u5b83\u81ea\u52a8\u5e2e\u7740\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u628a\u5e7f\u544a\u7cbe\u51c6\u5730\u63a8\u9001\u7ed9\u90a3\u4e9b\u7f8e\u98df\u7231\u597d\u8005\uff0c\u5c55\u793a APP \u4e0a\u4e30\u5bcc\u7684\u7f8e\u98df\u83dc\u8c31\u3001\u4fbf\u6377\u7684\u505a\u83dc\u6559\u7a0b\u8fd9\u4e9b\u5438\u5f15\u4eba\u7684\u529f\u80fd\uff0c\u5f88\u5feb\u5c31\u5438\u5f15\u4e86\u5927\u91cf\u7528\u6237\u4e0b\u8f7d\uff0c\u4e00\u4e0b\u5b50\u5728\u7f8e\u98df\u7c7b APP \u91cc\u7684\u77e5\u540d\u5ea6\u5c31\u63d0\u9ad8\u4e86\u4e0d\u5c11\u5462\u3002<\/div>\n

\u4e8c\u3001GMV Max\uff1a\u7535\u5546\u54c1\u724c\u7684 \u201c\u589e\u957f\u52a0\u901f\u5668\u201d<\/strong><\/h2>\n

\uff08\u4e00\uff09\u81ea\u52a8\u5316 TikTok Shop \u6d3b\u52a8\u521b\u5efa\uff0c\u7701\u5fc3\u53c8\u7701\u529b<\/h3>\n
GMV Max \u90a3\u53ef\u662f\u4e13\u4e3a\u54b1\u4eec\u7535\u5546\u54c1\u724c\u91cf\u8eab\u6253\u9020\u7684\u4e00\u6b3e\u5e7f\u544a\u5de5\u5177\u5440\uff0c\u5bf9\u4e8e\u7535\u5546\u5546\u5bb6\u6765\u8bf4\uff0c\u5b83\u7b80\u76f4\u5c31\u662f\u4e2a \u201c\u5b9d\u8d1d\u201d \u5462\u3002\u73b0\u5728\u7535\u5546\u7ade\u4e89\u591a\u6fc0\u70c8\u5440\uff0c\u5927\u5bb6\u90fd\u5728\u60f3\u5c3d\u529e\u6cd5\u63d0\u9ad8\u9500\u552e\u989d\uff0cGMV Max \u8fd9\u65f6\u5019\u5c31\u95ea\u4eae\u767b\u573a\u5566\uff0c\u5b83\u80fd\u591f\u81ea\u52a8\u5316\u5730\u521b\u5efa TikTok Shop \u7684\u6d3b\u52a8\u54e6\uff0c\u628a\u90a3\u4e9b\u7e41\u7410\u7684\u6d3b\u52a8\u8bbe\u7f6e\u6b65\u9aa4\u90fd\u7ed9\u7b80\u5316\u4e86\uff0c\u5546\u5bb6\u4eec\u4e0d\u7528\u518d\u50cf\u4ee5\u524d\u90a3\u6837\uff0c\u81ea\u5df1\u4e00\u70b9\u70b9\u53bb\u7422\u78e8\u600e\u4e48\u5b89\u6392\u5e7f\u544a\u6295\u653e\u3001\u600e\u4e48\u9009\u54c1\u5c55\u793a\u4e4b\u7c7b\u7684\u4e8b\u513f\u5566\uff0c\u8f7b\u677e\u4e0d\u5c11\u5462\u3002<\/div>\n
\u6211\u8ba4\u8bc6\u4e00\u4e2a\u505a\u7f8e\u5986\u7535\u5546\u7684\u5356\u5bb6\uff0c\u5c0f\u674e\uff0c\u4ee5\u524d\u6bcf\u6b21\u7b56\u5212 TikTok Shop \u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u90a3\u90fd\u5f97\u5fd9\u6d3b\u597d\u51e0\u5929\uff0c\u53c8\u662f\u627e\u7d20\u6750\uff0c\u53c8\u662f\u7814\u7a76\u6295\u653e\u65f6\u95f4\u548c\u53d7\u4f17\u5b9a\u4f4d\uff0c\u5fd9\u5f97\u6655\u5934\u8f6c\u5411\u7684\uff0c\u53ef\u9500\u552e\u989d\u589e\u957f\u8fd8\u662f\u633a\u6162\u7684\u3002\u540e\u6765\u7528\u4e86 GMV Max\uff0c\u53ea\u8981\u8f93\u5165\u4e00\u4e9b\u57fa\u672c\u7684\u5546\u54c1\u4fe1\u606f\u548c\u9884\u7b97\u7b49\u5185\u5bb9\uff0cGMV Max \u5c31\u81ea\u52a8\u5e2e\u4ed6\u521b\u5efa\u597d\u4e86\u5e7f\u544a\u6d3b\u52a8\uff0c\u628a\u4ed6\u5bb6\u90a3\u4e9b\u597d\u7528\u53c8\u597d\u770b\u7684\u7f8e\u5986\u4ea7\u54c1\u4ee5\u6700\u4f73\u7684\u65b9\u5f0f\u5c55\u793a\u7ed9\u4e86\u76ee\u6807\u7528\u6237\uff0c\u8fd9\u9500\u91cf\u5c31\u8ddf\u5750\u706b\u7bad\u4e00\u6837\uff0c\u8e6d\u8e6d\u5f80\u4e0a\u6da8\u5440\uff0c\u5c0f\u674e\u53ef\u9ad8\u5174\u574f\u4e86\uff0c\u76f4\u5938 GMV Max \u662f\u4ed6\u7684 \u201c\u6551\u661f\u201d \u5462\u3002<\/div>\n

\uff08\u4e8c\uff09\u52a9\u529b\u63d0\u5347\u5546\u54c1\u603b\u9500\u552e\u989d\uff0c\u7535\u5546\u54c1\u724c\u65b0\u798f\u97f3<\/h3>\n
GMV Max \u7684\u6700\u5927\u4eae\u70b9\uff0c\u90a3\u5f53\u7136\u5c31\u662f\u80fd\u5e2e\u5546\u5bb6\u63d0\u5347\u5546\u54c1\u603b\u9500\u552e\u989d\u5566\u3002\u5728\u5982\u4eca\u8fd9\u4e2a\u7535\u5546\u5e02\u573a\u91cc\uff0c\u5927\u5bb6\u90fd\u5728 \u201c\u4f60\u8ffd\u6211\u8d76\u201d \u7684\uff0c\u6bcf\u4e00\u70b9\u9500\u552e\u989d\u7684\u63d0\u5347\u90a3\u90fd\u6765\u4e4b\u4e0d\u6613\u5440\u3002\u6709\u4e86 GMV Max \u8fd9\u4e2a\u5f3a\u6709\u529b\u7684 \u201c\u540e\u76fe\u201d\uff0c\u7535\u5546\u54c1\u724c\u5c31\u591a\u4e86\u4e0d\u5c11\u4f18\u52bf\u5462\u3002<\/div>\n
\u6bd4\u5982\u8bf4\u6709\u4e2a\u5356\u5bb6\u5c45\u7528\u54c1\u7684\u5c0f\u5e97\uff0c\u4e4b\u524d\u5728 TikTok Shop \u4e0a\u4e00\u76f4\u4e0d\u6e29\u4e0d\u706b\u7684\uff0c\u7528\u4e86 GMV Max \u4e4b\u540e\uff0c\u5b83\u4f18\u5316\u4e86\u5e7f\u544a\u6295\u653e\uff0c\u628a\u90a3\u4e9b\u5bb6\u5c45\u597d\u7269\u63a8\u8350\u7ed9\u4e86\u771f\u6b63\u6709\u9700\u6c42\u7684\u7528\u6237\uff0c\u50cf\u4e00\u4e9b\u5b9e\u7528\u7684\u6536\u7eb3\u795e\u5668\u3001\u8212\u9002\u7684\u5e8a\u4e0a\u7528\u54c1\u7b49\uff0c\u5438\u5f15\u4e86\u597d\u591a\u7528\u6237\u4e0b\u5355\u8d2d\u4e70\uff0c\u5546\u54c1\u603b\u9500\u552e\u989d\u4e00\u4e0b\u5b50\u5c31\u63d0\u5347\u4e86\u4e00\u5927\u622a\uff0c\u5e97\u94fa\u7684\u77e5\u540d\u5ea6\u4e5f\u8ddf\u7740\u63d0\u9ad8\u4e86\uff0c\u6162\u6162\u5730\u5728\u7535\u5546\u5708\u91cc\u4e5f\u6709\u4e86\u81ea\u5df1\u7684\u4e00\u5e2d\u4e4b\u5730\u5462\u3002<\/div>\n

\u4e09\u3001Out of Phone: Retail\uff1a\u96f6\u552e\u54c1\u724c\u7684 \u201c\u7ebf\u4e0b\u8425\u9500\u65b0\u6cd5\u5b9d\u201d<\/strong><\/h2>\n

\uff08\u4e00\uff09\u5e97\u5185\u6570\u5b57\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u5f00\u8f9f\u8425\u9500\u65b0\u6e20\u9053<\/h3>\n
Out of Phone: Retail \u8fd9\u4e2a\u5de5\u5177\u5440\uff0c\u5bf9\u4e8e\u96f6\u552e\u884c\u4e1a\u6765\u8bf4\uff0c\u90a3\u53ef\u771f\u662f\u4e2a\u8ba9\u4eba\u773c\u524d\u4e00\u4eae\u7684\u597d\u4e1c\u897f\u5462\u3002\u5b83\u662f\u4e00\u6b3e\u4e13\u95e8\u9488\u5bf9\u96f6\u552e\u884c\u4e1a\u8bbe\u8ba1\u7684\u5e97\u5185\u6570\u5b57\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u54e6\uff0c\u4f60\u60f3\u60f3\uff0c\u4ee5\u524d\u96f6\u552e\u54c1\u724c\u5728\u5e97\u91cc\u505a\u5e7f\u544a\uff0c\u53ef\u80fd\u5c31\u662f\u4f20\u7edf\u7684\u6d77\u62a5\u3001\u5ba3\u4f20\u5355\u5565\u7684\uff0c\u5f62\u5f0f\u6bd4\u8f83\u5355\u4e00\uff0c\u6548\u679c\u4e5f\u6709\u9650\u3002\u4f46\u73b0\u5728\u6709\u4e86\u8fd9\u4e2a\u5de5\u5177\uff0c\u5c31\u53ef\u4ee5\u5728\u96f6\u552e\u5730\u70b9\u5c55\u793a TikTok \u4e0a\u90a3\u4e9b\u6709\u610f\u601d\u53c8\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u5566\uff0c\u4e00\u4e0b\u5b50\u5c31\u7ed9\u5e97\u5185\u6570\u5b57\u5e7f\u544a\u6ce8\u5165\u4e86\u65b0\u7684\u6d3b\u529b\uff0c\u5f00\u8f9f\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u8425\u9500\u6e20\u9053\u5462\u3002<\/div>\n
\u5c31\u50cf\u6709\u4e2a\u670d\u88c5\u5e97\uff0c\u4ee5\u524d\u5728\u5e97\u91cc\u5c31\u662f\u6302\u4e00\u4e9b\u6a21\u7279\u7a7f\u7740\u8863\u670d\u7684\u6d77\u62a5\uff0c\u987e\u5ba2\u770b\u591a\u4e86\u4e5f\u6ca1\u4ec0\u4e48\u65b0\u9c9c\u611f\u4e86\u3002\u540e\u6765\u7528\u4e86 Out of Phone: Retail \u8fd9\u4e2a\u5de5\u5177\uff0c\u5728\u5e97\u91cc\u7684\u5927\u5c4f\u5e55\u4e0a\u64ad\u653e TikTok \u4e0a\u90a3\u4e9b\u5c55\u793a\u670d\u88c5\u7a7f\u642d\u3001\u8d70\u79c0\u7684\u77ed\u89c6\u9891\uff0c\u987e\u5ba2\u4e00\u8fdb\u5e97\uff0c\u5c31\u88ab\u8fd9\u4e9b\u751f\u52a8\u6709\u8da3\u7684\u5185\u5bb9\u5438\u5f15\u4f4f\u4e86\uff0c\u611f\u89c9\u5e97\u91cc\u7684\u8863\u670d\u77ac\u95f4\u53d8\u5f97\u66f4\u65f6\u5c1a\u3001\u66f4\u6709\u5438\u5f15\u529b\u4e86\uff0c\u8d2d\u4e70\u6b32\u4e5f\u8ddf\u7740\u63d0\u9ad8\u4e86\u4e0d\u5c11\u5462\u3002<\/div>\n

\uff08\u4e8c\uff09\u63d0\u5347\u5e97\u5185\u9500\u552e\uff0c\u8ba9\u5e97\u94fa\u751f\u610f\u66f4\u7ea2\u706b<\/h3>\n
\u800c\u4e14\u5440\uff0c\u5b83\u53ef\u4e0d\u4ec5\u4ec5\u662f\u8ba9\u5e97\u91cc\u770b\u7740\u66f4\u70ed\u95f9\u54e6\uff0c\u66f4\u91cd\u8981\u7684\u662f\u80fd\u5b9e\u5b9e\u5728\u5728\u5730\u63d0\u5347\u5e97\u5185\u7684\u9500\u552e\u5462\u3002\u901a\u8fc7\u5c55\u793a TikTok \u4e0a\u7684\u7cbe\u5f69\u5185\u5bb9\uff0c\u80fd\u66f4\u597d\u5730\u8425\u9020\u51fa\u5e97\u94fa\u7684\u6c1b\u56f4\uff0c\u8ba9\u987e\u5ba2\u6c89\u6d78\u5176\u4e2d\uff0c\u5bf9\u4ea7\u54c1\u6709\u66f4\u6df1\u7684\u4e86\u89e3\u548c\u5174\u8da3\uff0c\u4ece\u800c\u66f4\u613f\u610f\u638f\u94b1\u8d2d\u4e70\u5440\u3002<\/div>\n
\u6211\u77e5\u9053\u6709\u4e2a\u978b\u5e97\uff0c\u7528\u4e86 Out of Phone: Retail \u4e4b\u540e\uff0c\u5728\u5e97\u91cc\u64ad\u653e\u4e00\u4e9b TikTok \u4e0a\u7684\u8fd0\u52a8\u978b\u529f\u80fd\u5c55\u793a\u3001\u642d\u914d\u4e0d\u540c\u573a\u666f\u7684\u89c6\u9891\uff0c\u597d\u591a\u987e\u5ba2\u672c\u6765\u53ea\u662f\u968f\u4fbf\u770b\u770b\u7684\uff0c\u770b\u4e86\u8fd9\u4e9b\u89c6\u9891\u540e\uff0c\u53d1\u73b0\u539f\u6765\u5e97\u91cc\u7684\u978b\u5b50\u6709\u8fd9\u4e48\u591a\u4f18\u70b9\uff0c\u800c\u4e14\u642d\u914d\u8d77\u6765\u8fd9\u4e48\u597d\u770b\uff0c\u5c31\u7eb7\u7eb7\u8bd5\u7a7f\u8d2d\u4e70\u4e86\uff0c\u5e97\u91cc\u7684\u9500\u552e\u989d\u660e\u663e\u63d0\u9ad8\u4e86\uff0c\u8001\u677f\u7b11\u5f97\u5408\u4e0d\u62e2\u5634\u5462\u3002<\/div>\n

\u56db\u3001Conversion Lift Studies (CLS)\uff1a\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u7684 \u201c\u7cbe\u51c6\u6307\u5357\u9488\u201d<\/strong><\/h2>\n

\uff08\u4e00\uff09\u79d1\u5b66\u6d4b\u91cf\u5e7f\u544a\u5f71\u54cd\uff0c\u6570\u636e\u8bf4\u8bdd\u66f4\u9760\u8c31<\/h3>\n
Conversion Lift Studies (CLS) \u8fd9\u4e2a\u5de5\u5177\u5440\uff0c\u5c31\u50cf\u662f\u7ed9\u54c1\u724c\u4eec\u914d\u5907\u4e86\u4e00\u4e2a \u201c\u7cbe\u51c6\u6307\u5357\u9488\u201d\uff0c\u80fd\u5e2e\u54b1\u4eec\u51c6\u786e\u5730\u77e5\u9053 TikTok \u5e7f\u544a\u5bf9\u4e1a\u52a1\u5230\u5e95\u6709\u7740\u600e\u6837\u7684\u5b9e\u9645\u5f71\u54cd\u5462\u3002\u5b83\u53ef\u4e0d\u662f\u968f\u4fbf\u4f30\u6478\u4f30\u6478\u7684\u54e6\uff0c\u800c\u662f\u901a\u8fc7\u79d1\u5b66\u7684\u65b9\u6cd5\u6765\u8fdb\u884c\u6d4b\u91cf\u7684\uff0c\u5c31\u8ddf\u505a\u79d1\u5b66\u5b9e\u9a8c\u4e00\u6837\u4e25\u8c28\u5462\u3002<\/div>\n
\u4ee5\u524d\u5440\uff0c\u54c1\u724c\u4eec\u6295\u5e7f\u544a\uff0c\u6709\u65f6\u5019\u5fc3\u91cc\u4e5f\u6ca1\u5e95\uff0c\u4e0d\u77e5\u9053\u8fd9\u5e7f\u544a\u5230\u5e95\u6709\u6ca1\u6709\u6548\u679c\uff0c\u5149\u770b\u4e2a\u70b9\u51fb\u91cf\u3001\u66dd\u5149\u91cf\u4e5f\u4e0d\u80fd\u5b8c\u5168\u8bf4\u660e\u95ee\u9898\u5440\u3002\u4f46\u6709\u4e86 CLS \u5c31\u4e0d\u4e00\u6837\u4e86\uff0c\u5b83\u80fd\u6e05\u695a\u5730\u544a\u8bc9\u54b1\u4eec\uff0c\u54ea\u4e9b\u5e7f\u544a\u6295\u653e\u5e26\u6765\u4e86\u5b9e\u9645\u7684\u8f6c\u5316\uff0c\u54ea\u4e9b\u5730\u65b9\u505a\u5f97\u597d\uff0c\u54ea\u4e9b\u5730\u65b9\u8fd8\u9700\u8981\u6539\u8fdb\uff0c\u8ba9\u54b1\u4eec\u5bf9\u5e7f\u544a\u6548\u679c\u5fc3\u91cc\u6709\u4e00\u672c\u660e\u660e\u767d\u767d\u7684\u8d26\u5462\u3002<\/div>\n
\u6bd4\u5982\u8bf4\u6709\u4e2a\u505a\u73a9\u5177\u7684\u54c1\u724c\uff0c\u4e4b\u524d\u5728 TikTok \u4e0a\u6295\u4e86\u597d\u51e0\u8f6e\u5e7f\u544a\uff0c\u770b\u7740\u597d\u50cf\u8ba2\u5355\u662f\u591a\u4e86\u4e00\u4e9b\uff0c\u4f46\u53c8\u4e0d\u786e\u5b9a\u662f\u4e0d\u662f\u5e7f\u544a\u8d77\u7684\u4f5c\u7528\uff0c\u4e5f\u4e0d\u77e5\u9053\u8be5\u600e\u4e48\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u3002\u540e\u6765\u7528\u4e86 CLS\uff0c\u901a\u8fc7\u8be6\u7ec6\u7684\u6570\u636e\u5bf9\u6bd4\u548c\u5206\u6790\uff0c\u53d1\u73b0\u539f\u6765\u6709\u4e9b\u5e7f\u544a\u521b\u610f\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u6295\u7ed9\u7279\u5b9a\u4eba\u7fa4\u6548\u679c\u7279\u522b\u597d\uff0c\u800c\u6709\u4e9b\u5219\u6ca1\u4ec0\u4e48\u6548\u679c\uff0c\u7136\u540e\u5c31\u6839\u636e\u8fd9\u4e9b\u53d1\u73b0\u53bb\u8c03\u6574\u5e7f\u544a\u6295\u653e\uff0c\u4e4b\u540e\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u5c31\u8d8a\u6765\u8d8a\u9ad8\u4e86\uff0c\u9500\u91cf\u4e5f\u8ddf\u7740\u7a33\u6b65\u4e0a\u5347\u5566\u3002<\/div>\n

\uff08\u4e8c\uff09\u52a9\u529b\u4f18\u5316\u5e7f\u544a\u7b56\u7565\uff0c\u8ba9\u6bcf\u5206\u94b1\u90fd\u82b1\u5728\u5200\u5203\u4e0a<\/h3>\n
\u6709\u4e86 CLS \u63d0\u4f9b\u7684\u76f4\u89c2\u53c8\u51c6\u786e\u7684\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\uff0c\u54c1\u724c\u5c31\u80fd\u66f4\u597d\u5730\u4f18\u5316\u81ea\u5df1\u7684\u5e7f\u544a\u7b56\u7565\u5566\u3002\u77e5\u9053\u54ea\u4e9b\u5e7f\u544a\u6295\u5165\u662f\u503c\u5f97\u7684\uff0c\u54ea\u4e9b\u5730\u65b9\u53ef\u4ee5\u6539\u8fdb\uff0c\u5c31\u80fd\u628a\u5e7f\u544a\u9884\u7b97\u5206\u914d\u5f97\u66f4\u5408\u7406\uff0c\u8ba9\u6bcf\u4e00\u5206\u94b1\u90fd\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u53d1\u6325\u51fa\u6700\u5927\u7684\u4f5c\u7528\u5462\u3002<\/div>\n
\u5c31\u50cf\u6709\u4e2a\u505a\u7535\u5b50\u4ea7\u54c1\u7684\u5546\u5bb6\uff0c\u4e4b\u524d\u5e7f\u544a\u9884\u7b97\u5206\u914d\u5f97\u6bd4\u8f83\u5e73\u5747\uff0c\u5404\u4e2a\u6e20\u9053\u3001\u5404\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u90fd\u6295\u4e00\u70b9\uff0c\u53ef\u6548\u679c\u53c2\u5dee\u4e0d\u9f50\u3002\u7528\u4e86 CLS \u5206\u6790\u540e\uff0c\u53d1\u73b0\u67d0\u4e2a\u6e20\u9053\u7684\u5e7f\u544a\u867d\u7136\u6210\u672c\u9ad8\u4e00\u70b9\uff0c\u4f46\u8f6c\u5316\u7387\u7279\u522b\u9ad8\uff0c\u5e26\u6765\u7684\u6536\u76ca\u8fdc\u8fdc\u8d85\u8fc7\u6210\u672c\uff0c\u800c\u6709\u4e9b\u5e7f\u544a\u5219\u662f\u6295\u5165\u4ea7\u51fa\u6bd4\u5f88\u4f4e\u3002\u4e8e\u662f\u4ed6\u5c31\u8c03\u6574\u4e86\u9884\u7b97\uff0c\u52a0\u5927\u4e86\u5bf9\u9ad8\u8f6c\u5316\u7387\u5e7f\u544a\u7684\u6295\u5165\uff0c\u51cf\u5c11\u4e86\u90a3\u4e9b\u6548\u679c\u4e0d\u597d\u7684\u5e7f\u544a\u6295\u653e\uff0c\u8fd9\u6837\u4e00\u6765\uff0c\u6574\u4f53\u7684\u5e7f\u544a\u6548\u76ca\u5c31\u5927\u5927\u63d0\u9ad8\u4e86\uff0c\u54c1\u724c\u589e\u957f\u4e5f\u66f4\u660e\u663e\u4e86\u5462\u3002<\/div>\n

\u4e94\u3001Privacy-Enhancing Technologies (PETs)\uff1a\u9690\u79c1\u4fdd\u62a4\u4e0b\u7684 \u201c\u5e7f\u544a\u5b89\u5168\u536b\u58eb\u201d<\/strong><\/h2>\n

\uff08\u4e00\uff09\u96c6\u6210\u7b2c\u4e09\u65b9\uff0c\u63d0\u4f9b\u9ad8\u7ea7\u9690\u79c1\u63aa\u65bd<\/h3>\n
\u5728\u73b0\u5728\u8fd9\u4e2a\u5927\u5bb6\u5bf9\u9690\u79c1\u4fdd\u62a4\u8d8a\u6765\u8d8a\u91cd\u89c6\u7684\u65f6\u4ee3\u5440\uff0cPrivacy-Enhancing Technologies (PETs) \u8fd9\u6b3e\u5e7f\u544a\u5de5\u5177\u7684\u51fa\u73b0\u90a3\u53ef\u592a\u53ca\u65f6\u4e86\u5462\u3002\u5b83\u548c\u597d\u591a\u7b2c\u4e09\u65b9\u63d0\u4f9b\u5546\u8fdb\u884c\u4e86\u96c6\u6210\uff0c\u4e3a\u90a3\u4e9b\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u5e7f\u544a\u5546\u4eec\u63d0\u4f9b\u4e86\u9ad8\u7ea7\u7684\u9690\u79c1\u63aa\u65bd\u54e6\u3002<\/div>\n
\u54b1\u4eec\u505a\u5e7f\u544a\u6295\u653e\uff0c\u6709\u65f6\u5019\u9700\u8981\u5229\u7528\u4e00\u4e9b\u7528\u6237\u6570\u636e\u6765\u8ba9\u5e7f\u544a\u66f4\u7cbe\u51c6\uff0c\u53ef\u53c8\u62c5\u5fc3\u4f1a\u4fb5\u72af\u7528\u6237\u7684\u9690\u79c1\uff0c\u60f9\u6765\u9ebb\u70e6\u5440\u3002\u6709\u4e86 PETs \u5c31\u4e0d\u7528\u62c5\u5fc3\u8fd9\u4e2a\u95ee\u9898\u5566\uff0c\u5b83\u80fd\u5728\u4fdd\u8bc1\u6570\u636e\u5b89\u5168\u7684\u524d\u63d0\u4e0b\uff0c\u8ba9\u54b1\u4eec\u5408\u7406\u5730\u5229\u7528\u6570\u636e\uff0c\u53bb\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u65e2\u6ee1\u8db3\u4e86\u5e7f\u544a\u7cbe\u51c6\u63a8\u9001\u7684\u9700\u6c42\uff0c\u53c8\u4fdd\u62a4\u597d\u4e86\u7528\u6237\u7684\u9690\u79c1\uff0c\u8fd9\u53ef\u771f\u662f\u4e00\u4e3e\u4e24\u5f97\u5462\u3002<\/div>\n
\u5c31\u50cf\u6709\u4e2a\u505a\u6bcd\u5a74\u4ea7\u54c1\u7684\u54c1\u724c\uff0c\u6536\u96c6\u4e86\u4e00\u4e9b\u7528\u6237\u7684\u8d2d\u4e70\u6570\u636e\u3001\u6d4f\u89c8\u504f\u597d\u8fd9\u4e9b\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u60f3\u7528\u6765\u505a\u5e7f\u544a\u6295\u653e\uff0c\u8ba9\u5e7f\u544a\u66f4\u7cbe\u51c6\u5730\u63a8\u9001\u7ed9\u6709\u9700\u6c42\u7684\u5b9d\u5988\u5b9d\u7238\u4eec\u3002\u4f46\u53c8\u6015\u5904\u7406\u4e0d\u597d\u9690\u79c1\u95ee\u9898\uff0c\u540e\u6765\u7528\u4e86 PETs\uff0c\u5b83\u901a\u8fc7\u5b89\u5168\u7684\u65b9\u5f0f\u5bf9\u8fd9\u4e9b\u6570\u636e\u8fdb\u884c\u5904\u7406\u548c\u5229\u7528\uff0c\u5728\u9075\u5b88\u9690\u79c1\u89c4\u5b9a\u7684\u540c\u65f6\uff0c\u628a\u5e7f\u544a\u7cbe\u51c6\u5730\u6295\u9001\u7ed9\u4e86\u76ee\u6807\u7528\u6237\uff0c\u7528\u6237\u770b\u5230\u5408\u9002\u7684\u4ea7\u54c1\u5e7f\u544a\u4e5f\u5f88\u4e50\u610f\u4e86\u89e3\uff0c\u54c1\u724c\u7684\u53e3\u7891\u4e5f\u8d8a\u6765\u8d8a\u597d\u5462\u3002<\/div>\n

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PETs \u7684\u5b58\u5728\uff0c\u8ba9\u54c1\u724c\u5728\u505a\u5e7f\u544a\u7684\u65f6\u5019\u6709\u4e86\u4e00\u4e2a\u66f4\u5b89\u5168\u7684\u9009\u62e9\uff0c\u4e5f\u80fd\u8ba9\u7528\u6237\u66f4\u653e\u5fc3\u5730\u770b\u5230\u54c1\u724c\u7684\u5e7f\u544a\u5440\u3002\u73b0\u5728\u7528\u6237\u5bf9\u4e8e\u81ea\u5df1\u7684\u9690\u79c1\u90a3\u53ef\u662f\u5f88\u654f\u611f\u7684\uff0c\u5982\u679c\u54c1\u724c\u5728\u5e7f\u544a\u6295\u653e\u4e2d\u80fd\u505a\u597d\u9690\u79c1\u4fdd\u62a4\uff0c\u90a3\u5c31\u80fd\u8d62\u5f97\u7528\u6237\u7684\u4fe1\u4efb\uff0c\u8fd9\u5bf9\u4e8e\u54c1\u724c\u957f\u671f\u7684\u53d1\u5c55\u6765\u8bf4\uff0c\u53ef\u662f\u975e\u5e38\u91cd\u8981\u7684\u5462\u3002<\/div>\n
\u6bd4\u5982\u8bf4\u6709\u4e2a\u505a\u91d1\u878d\u670d\u52a1\u7684\u54c1\u724c\uff0c\u4e00\u76f4\u5f88\u6ce8\u91cd\u7528\u6237\u9690\u79c1\u4fdd\u62a4\uff0c\u5728\u4f7f\u7528 TikTok Ads \u7684\u65f6\u5019\uff0c\u501f\u52a9 PETs \u6765\u786e\u4fdd\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\u7684\u6570\u636e\u5b89\u5168\uff0c\u7528\u6237\u4eec\u77e5\u9053\u540e\uff0c\u5bf9\u8fd9\u4e2a\u54c1\u724c\u5c31\u66f4\u6709\u597d\u611f\u4e86\uff0c\u89c9\u5f97\u5b83\u9760\u8c31\u3001\u503c\u5f97\u4fe1\u8d56\uff0c\u5728\u9009\u62e9\u91d1\u878d\u670d\u52a1\u7684\u65f6\u5019\uff0c\u5c31\u66f4\u613f\u610f\u8003\u8651\u8fd9\u4e2a\u54c1\u724c\u4e86\uff0c\u54c1\u724c\u7684\u4e1a\u52a1\u4e5f\u5c31\u8d8a\u505a\u8d8a\u5927\u5566\u3002<\/div>\n
\u603b\u7684\u6765\u8bf4\u5440\uff0cTikTok \u63a8\u51fa\u7684\u8fd9\u4e94\u6b3e\u65b0\u5e7f\u544a\u5de5\u5177\uff0c\u90a3\u771f\u7684\u662f\u7ed9\u54c1\u724c\u4eec\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u63d0\u4f9b\u4e86\u6ee1\u6ee1\u7684\u52a9\u529b\u5462\u3002\u5c24\u5176\u662f\u5728\u5f53\u524d\u8de8\u5883\u7535\u5546\u7ade\u4e89\u6fc0\u70c8\uff0c\u5927\u5bb6\u90fd\u5728\u60f3\u5c3d\u529e\u6cd5\u6c42\u589e\u957f\u7684\u80cc\u666f\u4e0b\uff0c\u8fd9\u4e9b\u5de5\u5177\u5c31\u50cf\u662f\u4e94\u628a \u201c\u91d1\u94a5\u5319\u201d\uff0c\u54c1\u724c\u4eec\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\uff0c\u9009\u62e9\u5408\u9002\u7684\u5de5\u5177\u6765\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u89e3\u9501\u54c1\u724c\u589e\u957f\u7684\u5927\u95e8\uff0c\u8ba9\u81ea\u5df1\u7684\u54c1\u724c\u5728\u5e02\u573a\u4e0a\u8d8a\u6765\u8d8a\u4eae\u773c\uff0c\u6536\u83b7\u66f4\u591a\u7528\u6237\u7684\u559c\u7231\u548c\u66f4\u9ad8\u7684\u5546\u4e1a\u56de\u62a5\u54e6\u3002\u5927\u5bb6\u4e0d\u59a8\u8d76\u7d27\u53bb\u8bd5\u8bd5\u5440\uff0c\u8bf4\u4e0d\u5b9a\u4f60\u7684\u54c1\u724c\u5c31\u80fd\u501f\u52a9\u5b83\u4eec\u521b\u9020\u51fa\u4e0d\u4e00\u6837\u7684\u7cbe\u5f69\u5462\uff01<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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